What Social Media Metrics mean?

To check and monitor your company’s performance on social media, you need to gather social media metrics data. With the help of social media metrics, you can analyze the performance of your social media campaigns.

The data and insights help a company to focus on whether its effort for expected ROI (Return on Investment) is working or not. 

Social Media Analytics Tools 

Every social media site has a tool for measuring campaign performances. For example, Facebook insights will provide a detailed gross performance. Similarly, Instagram, Twitter, and other applications will provide insights that will help with social media progress. 

There are many free and paid analytics tools available to help your business collect and monitor social media performance. Some of the best tools include Google Analytics, Hubspot, Sprout Social, TapInfluence, and BuzzSumo. 

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List of Top 12 Social Media Metrics for 2021

For every goal, there are metrics. The focus is to reach your targeted goal, which is ultimately an increase in return on investment. With the following tremendously important Social Media Metrics, monitoring and optimizing the content can improve daily. 

Brand Awareness

There are two primary metrics, which specifically focus on the awareness performance of a company or a brand;   

Social Media Reach  

The number of people who view your content illustrates your reach. Reach helps you to know the exact number of people who have seen your content. It is essential to know your company and your target audience. 

Focusing on the reach will be beneficial for YouTubers, NGO campaigns, and awareness content. 

Social Media Impressions

There is a slightly technical difference between reach and impressions. Impressions are the number of times your post is presented to people in their feed. The repetition helps to imprint your post or content in the mind of the viewer. This is important to persuade your potential customers shortly.


It is the metric for calculating the visitor frequency rate. These metrics are essential for websites like weight loss tips or other blog-oriented goals of a brand. 


Social Media Enagement

Engagement is tremendously essential for a brand. This refers to the number of interactions people have with your content ( blogs, videos, images, etc.) in the form of likes, shares, comments, resharing, etc.

Interactions can be calculated by dividing the number of comments and Social Site Reach. You can aim to increase engagement by setting your goals: Targeted Number of Shares, comments, likes, and new followers. Most of the arrangement is created through exciting and relevant videos. 


It illustrates how users have landed on your page and website. By collecting this data, the business can reinvest from where most viewers and customers have landed on your page and continue to improve the traffic. 

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Leads and conversions

The number of people who are interested in your business is lead. These are the potential buyers of your products and services. Therefore, if you have an online store, then the number of leads is the central focus.

The final objective is to lead your targeted market to your product and services. 

Leads show the people who react as you hoped. They sign up for your blogs and emails or subscribe, fill a form, or purchase your product. Bottom line, your social media campaign has reached its desired objective. 

Response Rate and Customer Satisfaction

In this increasing competition, online sellers and e-commerce businesses need to focus on customer care response rate. This customer satisfaction will help the company to retain loyal customers. 

The competition is fierce, the customer is the king, and you don’t want to keep him waiting too long. That is why automated responses and alerts are added to cater to the social media market. 

Bounce Rate

The percentage of visitors who enter your site and then leave is the bounce rate. In other words, the bounce rate is the measure of tenacity. That is how engaging your content is that it will retain visitor’s attention. 

In the bounce rate, the higher the bounce rate, the lower your page performance. It means the content you provided is not attractive enough for the customer to visit the further links you provided. 

Similar to other metrics the bounce rate interpretations should be based on your target objective. 

In digital marketing, huge business decisions are not just based on the bounce rate. It is evident that; social media users have a minimal attention span. They are easily distracted as too much other content is also available online. 

If your goal is highly dependent on the bounce rate, then it is considered part of brand awareness.

Click-through rates are also associated with the bounce rate.

This metric is known to measure how well your keywords, listings, and ads are performing. If your business is B2B or highly focused on blogs and content, then this is your metrics to analyze performance. 

Social Media Metrics and Business Decisions

Social Media metric and tools

Every business wants an idea of; how others view their company and content? Whether or not the investments made for digital platforms make any progress?  

That’s why the collection and analysis of social media data are vital, as a company’s future decisions depend on it. If the money, time, and efforts are in the right direction, the businesses will suffer loss. 

If there is no data for past performance, there will be no hope for future progress. 

Summarizing 2021 social media metrics

The social media metrics provide your content’s presence and keep the investments in digital marketing in check. If a brand or business doesn’t categorize its target audience and target goals, its social existence will not reach its maximum efficiency. 

Social media metric reports can explain where your social campaigns need improvements. 

A brand needs to keep a general social profile. A brand will be unaware of the impact of the social media presence if you don’t have the proper data to support it. 

In 2021 the explained metrics will help almost every type of business to observe and improve its performance. It is easy to exist on social platforms but challenging to stand out and engage your customers. Being innovative and creative is essential but examining its performance is the real deal. 

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