What is #tag (hashtag)?
The hashtag is a phrase or word that follows a pound sign (also known as a Hash “#”). It is used to see exact posts on social media. Like metadata, hashtags allow you to tag content on social sites like Facebook, Pinterest, Instagram, and Twitter. #tag helps you to navigate related posts and engage in online conversations. The #tag may contain letters, digits, and special character underscores. Searching for that hashtag will pull all content that is labeled with the same search tag.
The first time hashtag was used in 2007 by Chris Messina in a tweet. That was initially used as a hyperlink by Twitter and its use rapidly spread throughout the social platforms. Now, #tags become a tool for branding and increasing social media views.
Why Should Businesses Take Hashtags Seriously?
Now Hashtags become an embossed part of the digital and online atmosphere, as more and more social media platforms have allowed for the classified program known as #tags. Hashtags are used to allow users to tag relevant posts, pictures, or even video with a #tag, as #Mountainise.
Include hashtags in your content, it helps social platforms to index your content in a way that easily is searchable to everyone, not just your followers. For example, if you are a company that is selling beautiful girl dresses, you can add the hashtags #Fashionista or #Dressedup to your social media posts. #Tags make searching content or product easier for social media users. An exclusive hashtag can develop a niche where your product or message can stand out for the users who find hashtag.
What are the benefits of hashtags in Business Growth?
Some of the benefits are listed below:
1 – More Views: As same as keywords used for search engine optimization, they help users to discover your content in social sites. With right hashtags, you can instantly become more visible and easily become a part of a trend.
2 – Get Followers: It helps you to get social followers. If you are a brand or business like #Fashion, hashtags will help people to find you within a room of fashion conversations.
3 – Find new customers: Get new prospects and customers. By using important and trending hashtags on social platforms, makes you able to jump on a relevant audience. #Tags discover trending conversations that are happening. It is important for social media marketing which boosts your business by targeting the right audience.
4 – Branding: #Tag helps you in the branding of your business. Select a specific and branded hashtag to your business which is most relevant. For example, if you are running an online cosmetics store, you can create the hashtag #beautiful. Also add the tags to your customer communications (Facebook, LinkedIn, Instagram, Pinterest, and Twitter) which help in branding.
5 – Revenue: Popular and trending hashtags will help you to increase engagement which boosts your sales and increase revenue. You can bring your specific #tag in trending with help of Mountainise.
How Does #Tag (hashtag) Work?
Tags increase your reach on social media. When you search for any hashtag, it will show you all posts that are tagged with same searched tag. If you see a large number, its mean many people are using it and there is a huge potential audience which is a good thing, but it will not be beneficial for a new brand. Because the more posts that use the same hashtag, it means the more you have to compete for other brands to make your content visible.
Who hashtagged to Success?
There is a lot of small or big business that uses hashtags on social media which help them to market their business and branding. As bakeries might use #bestcakes to get customers that are looking for the yummy cakes. Gym or Fitness centers might use hashtags like #weight_loss that promoting across social media. Some restaurants in Boston earned success by using hashtag #digoutdineout when it snowed heavily there. This quickly became a trend.
People who had a power outage or did not want to cook knew that the restaurants were open by social media. Restaurants were offering specials dishes and amazing deals for adventurous customers. This #tag helped the restaurants to fill their tables and get more revenue even it snowed 4 feet. It’s just a single example, there are a number of businesses or brands who have grown their businesses on social media through hashtags.
6 Pro Tips for Using Hashtags
When you use hashtags for business growth, there are some golden tips to keep in mind:
- In many cases, people use many hashtags that decrease interactions. But Pinterest and Instagram have not followed this rule.
- To build community awareness always use local hashtags.
- Create specific and brand relevant hashtags to start a conversation on social media.
- Hire a Digital Marketing Agency or use search tools to find related hashtags and their volume of popularity. There are many tools that can be used to search related hashtags like Hashtagify.
- Find similar businesses and see their hashtags that they use, or search your customers’ interests.
- Before selecting new hashtags, be sure that you understand and know its meaning. Avoid offensive, controversial or demeaning ones.