In affiliate marketing you promote other people’s products, often through an affiliate network, and earn a commission if people end up buying thanks to your marketing. 

It’s based on revenue sharing. If you have a product and want to sell it, you offer promoters a financial incentive through an affiliate program. Even if you don’t have a product and still want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer. How cool is that?

The 4 major parties involved in affiliate marketing business: the merchant, the network, the publisher, and the customer.  However, the actual marketing is done by the product creator and seller and the affiliate marketer.

Affiliate is sometimes also known as the publisher, and ranges from single individuals to entire companies.  An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of dollars.

It’s where the marketing happens. An affiliate promotes one or more affiliate products and tries to attract and persuade potential customers of the value of the merchant’s product so that they purchase it. This is either achieved by running a blog reviewing the merchant’s product or service or having a dedicated website for niche products related to certain topics and promoting those affiliate products.

Affiliate marketing is gaining popularity massively as people trade in the 9-5 lifestyle for the opportunity to be their own boss and make money while they sleep. 

The only issue with this concept is that making it as an affiliate marketer is no easy feat. The rising popularity of digital marketing is making it harder to build a sustainable affiliate marketing business.

You might be wondering, “So how do you build a successful affiliate marketing business?” Well, fret not – because we have the solution. You start with the right tools. There are many top tools out there but we recommend these:

1- SEMRush

SEMRush Dashboard

SEMRush is our go-to tool for keyword research, fixing SEO errors, and competitor analysis. 

This tool is a must-have for marketers who are looking to understand what content is driving the highest ROI for competitors, as well as analyzing on-page SEO issues.

Some of the primary things that we use SEMRush for are:

  1. Finding top performing competitor content that we should be writing about
  2. Monitoring our keyword rankings on a weekly basis
  3. Running SEO audits to watch for website issues that could hurt our search rankings
  4. Monitoring press mentions

2- Yoast SEO

This is the first SEO plugin that we add to any site that we work on. Yoast SEO provides advanced SEO functionality to every page, including:

  1. Title tag & meta description customization
  2. Canonical link customization
  3. Sitemap creation and customization
  4. Meta robots customization

This is a free tool. But the paid version offers 24/7 support, as well as an advanced redirect manager. This redirect manager allows you to redirect broken pages or 410 pages that you want to be removed from search results.

3- OSI Affiliate

affiliate marketing

If you are looking for a simple, easy-to-use marketing software that enables your customers and influencers to effectively promote your brand, then OSI Affiliate is the one for you! Through social sharing, it allows you to add pre-written posts and graphics that you want influencers to share on the major social networks such as Facebook, Linkedin, Twitter and Instagram. This ensures that your brand is being promoted with the right message. The wide range of features offered by OSI Affliate are designed specifically to empower you by increasing your traffic and sales drastically.

Some of the main features are:

  1. Social Media Sharing, which includes full integration with Facebook, Twitter and LinkedIn allowing your affiliates to easily share their link across multiple social networks.

  2. Built-In Promotional Resources that help you promote and grow your affiliate program.

  3. Getting Started Wizard, which lets you set up in minutes by following our user friendly setup wizard.

  4. Influencer Directory, which allows you to easily recruit top affiliates to promote your brand to their world-wide audience.

4- Hootsuite

Hootsuite Dashboard

This is the tool we at Mountainise use as our social media management tool. Hootsuite allows you to save time by scheduling social media content across social networks. We love the fact that it allows:

  1. Automatically schedule posts
  2. Provides bulk scheduling by uploading, editing, and scheduling hundreds of social media posts at once, in CSV format
  3. Allows to measure posts performance across channels all at one place and reply to queries from a single platform

These are our preferred tools because of their ease of use and utility. What are yours?