Our CDP software allows us to collect and store all types of customer data from various sources in one place. This makes it easier to access and analyze the data, allowing for more accurate insights.
To gain a comprehensive understanding of the customer journey, we organize the data and develop customer identities. This involves connecting anonymous raw data to customer profiles, allowing us to understand the customer better.
Mountainise connects the acquired data to all the platforms through which a business interacts with its customers. This allows for a more efficient and targeted approach to marketing.
Lastly, we use the data to gather valuable insights that can help a business pivot its strategy. By having all the information in one place, businesses can develop customer personas and only target the right segment of customers.
Industry: Educational Institute
Region: USA
Project Title: Setting up an analytical matrix for performance visualization
The institute wanted to keep track of its performance over time, for which they did not have a proper setup in Salesforce.
Our experts at Mountainise did various things for the institute, such as Account-Based Marketing and Account-Based Engagement. We also created an Account-Based revenue matrix for the institute within Salesforce, enabling visualizing their performance.
This entire implementation has let the institute visualize its performance, thereby giving them room to improve if needed.
