Google Ads account monitoring with R and Ads API
Whether you are a huge business or a marketing agency, the chances are that you may have plenty of Google Ads accounts to monitor and optimize. Manually managing numerous or even a single Google [...]
How Google Analytics can help your Business
Whether you are an individual or a big business, attempting to enhance your digital presence in the marketing landscape. One of the first and most essential steps is Search Engine Optimization (SEO) and for [...]
How to Manage Google Ads Campaign during COVID-19
It's no secret that Google Ads campaigns are the best way to advertise businesses online. Yet the coronavirus pandemic has changed common PPC campaign management tactics in an instance. It has left online advertisers [...]
How to Get Actionable Data from Google Analytics
It is not a surprise that people are becoming a fan of Google Analytics. There aren’t any intuitive programs in digital marketing that give you such valuable information as Google Analytics does. And the [...]
How to do Podcast Promotion: Top 20 Effective Strategies
If you're trying to learn how to do podcast promotion and grow an audience, you're in the right place! You probably got into podcasting intending to spark a conversation about a subject that makes [...]
How to Build an Effective Conversion Funnel
If you are experiencing a stalled business despite all your efforts? People are just not buying your brand, although you have followed every conversion funnel-rate tactic like having a single call-to-action and using white [...]
How to Create Custom Facebook Pixel Events in 2020
If you are a Facebook ads user or plan to use it in the future, there is one important tool that you don’t want to miss and should start using right away. The Facebook [...]
Customer Acquisition cost – The Metric that Determines your Company’s Fate
The emergence of trackable Internet companies and web-based advertising campaigns led to the growing use of matric Customer acquisition cost. Traditionally, companies have to engage in a shotgun-style advertisement and look for methods to [...]
Customer acquisition vs Customer retention: Which is best for growth?
Which one is more important to you: acquire new customers or retain existing customers? We all know that customer acquisition is an essential part of any business growth. Still, if you run a subscription-based [...]
Customer Acquisition Cost (CAC): How to Calculate & Reduce It
When you are going to start your SaaS company, it can be tempting to get customers any way you can - regardless of the time, energy, and cost. However, suppose you are planning to [...]