“The methodology of getting a higher conversion rate optimization can be so easy”. Does it sound intriguing? It must, because it is about simplicity of something that is often found out to be quite complex. For many firms, Conversion rate optimization is often a tough thing to accomplish.
With all the efforts that it requires for a perfect optimization, this aspect stays rather unaddressed. So, what do you do then? Sit, relax and do nothing or create opportunities for your optimization to do the magic? Well, we have for you a little spell that can break many a jinxes. One simple step that could prove to be the difference between your campaign and success.
The game-changer form!
All that build-up to the topic might have suggested something complex as a focal point. No. It is simple. Your sign up form! The place where you and your potent customer bond for the first time. That is where the early success lies and that is where the first good impression is made.
While we scrolled and scrapped through the best sign up forms and pages that had the best conversion rate optimization, we found out simplicity being the best. Forms that were simple and easy, performed better.
Why and how? That is one simple question. Signing up is the first interactive step between you and the customer. Keep it straight and simple. Easy to do and easy to decide in its favor. The more time it takes for the customer to fill in his credentials for signing up, the far are the chances of it happening.
The Dos and the Don’ts
What basically defines a good form or sign up page and what differentiates it from a bad one? It is not just one thing. There are many things that are to be kept in mind before making a sign up form or sign up page. You need to make sure that you are clear about what information you require and what you are obtaining. You need be clear about what is mandatory to be filled and what needs be kept optional.
Now, with all those things being raised, it becomes a matter of utmost importance to have all the aspects covered up. As it all unfolds, things need to be arranged such that the impact becomes colossal and not accidental. Likewise, the importance of dos and don’ts becomes pivotal with the first interactive step having such a valuation.
A good sign up form has certain positive vibes about it and thus, it generates more leads than the under-thought ones.
1. Simple asks
No customer wants too much questions in a sign up form. Asking for address from your customer in a sign up form would sound too much, even if you were a vendor. Keep the questions simple and countable. The lesser rows are to be filled, the more the forms that you will find filled.
Just go for a good name, email address and at most the DOB. Simple as that. The first interaction is an easy one, you get them signed up for emails and that is where you can ask for more. As for the form, you need to keep it to little required to deliver large.
2. Visual Attributes
‘Beauty lies with beholder’ may hold for the philosophy but it does not hold for the business world. In addition to easy questions and good credibility, the sign up form needs to look good. Though, its attire has little direct relation to how it works but it has high involvement with regards to customer attraction.
Maroon, Green, Mud brown and Ash Red mixed together with Yellow text and pink empty fields. That is surely the whole color palette over the screen. The potent customer would doubt your other skills when you cannot even present your business with efficiency.
3. reCaptcha the Captcha
It might have made a pun but that is how it needs be done. Word jargon aside, captchas are pretty tricky to deal with and often lead to total frustration. Moreover, they can be vulnerable since the computers have become so much like us. All thanks to AI. So, putting those tricky tests on the forms may lead to chaos.
To keep your site safe from bots, you can instead use the recaptcha. It is far better with dealing bots and is easier for the human to use too. In addition to all that, it also does not irritate as often as the captcha does.
4. Ask once, ask clear
Repeating a question in the form may lead to an irritated potent customer. Is there anything worse than that? To avoid hitting on such circumstances, you need to make sure that nothing is asked twice on a form except for a password.
Go with simple questions. Ask once and done. Don’t ask for the email twice or to confirm a particular. That can be a matter of irritation at times.
5. Indicate the mistakes
If your visitor fills a form and ends up being rejected over a minute mistake, that has a negative effect. If there is no rejection and you receive invalid information, that brings you no good.
Either way, it is you who suffers. So, make sure that your sign up form or the sign up page indicates if there is a mistake in the form and asks the user to correct it before submission. Elsewhere, your conversion rate optimization suffers with the consequences.
6. Easy come, Easy go
Taking that in a positive way, the easier it is for user to interact with your site and go back to norms, the better you are doing it. More and more things to do before interacting and the less and less are the interactions.
Small asks, little requirements, easy sign up and that is how your potent customer would be staying. Bond is developed on easy terms. The harsher the terms, the lesser the chances of a stronger bond between you and the customer.
Conclusively said: Your Conversion Rate Optimization depends on this.
Your conversion rate optimization hugely depends on the sign up form or the sign up page. Simple, attractive and targeted asks on it could be the boost that you lack in your conversion boosts. Apply the dos and refrain from don’ts, then see the results show in a very positive manner for your conversion rate optimization.