One of the ways of getting more traffic from Google is buying ads, but the problem with Showstopping Google Ads is that it is expensive unless you optimize your click-through rate. And secondly, there is a lot of competition. Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches a day.

So how to ensure your ad gets maximum clicks in a sea of billions of ads? The crux of the matter is to write compelling, and specific ad copies that bring higher click-through-rates, higher quality scores and higher conversion rates.

This blog focuses on some tips and tricks on how to write a luring copy that stands out among-st thousands of ads and convinces the users to click it and find out further details.

1.Put yourself in the customer’s shoes!

To write a copy that will bring clicks is to think like a customer.
As an advertiser, the first and prime question should be, “what are the customers truly looking for?” This gives a fair idea of what people ultimately want to accomplish with the help of your product or service. Understanding this, increase the chance of standing out from the competitors who are mostly using dynamic keywords with all ads having almost the same ad copies. Moreover, this allows using the limit of 30-words for the headline to be used more wisely. The precious headline space should not be wasted for something the visitor already knows, which is the problem. Instead, direct them towards the specific solution for which they searched for. Showstopping Google Ads should be concise, to-the-point and most importantly the landing page should be relevant to the ad and search query and lead to the exact solution

Showstopping Google Ads copy

The question now arises, how to improve your click through rate.

The more people who see your ad and the higher percentage of people clicking means click through rate is increasing. To improve the CTR of your ad, first you need to know who are your competitors, and as mentioned in the previous blog, SEMRush is a great tool to find out your competitors. It shows all the people who are buying ad spots. You can start by typing in a keyword in their search and you will see every single company bidding on the term and their ad copy with the top 10 results having the highest CTR.

For example, the results you get when you search for frozen yogurt will look like the image below giving all the information on related keywords and ads that are already running.

Showstopping Google Ads result on SemRush

 

Take a look at the copies of the Showstopping Google Ads that are performing well to get an idea what converts and construct then make a better version of it. Use the ones on the top, they are the ones you can get ideas from.
The keyword a person types to search your product and service should ideally be in the ad copy. If the keyword isn’t in the copy they are less likely to click it.
Some words are more effective than others and are called the power words. Words like award-winning, guaranteed, free, exclusive, increase, try are some words that are better at grasping the attention of customers.
Another thing to keep in mind to construct a truly compelling copy is customer research. The population for who the ad is. Understanding to which social status the audience belongs to allows to use emotionally triggers in the ad copy targeting a specific population.

2.Adding credibility through Numbers

Numbers simplify things. They make the ad copy look more accurate and credible. Experience proves ads containing numbers receive more clicks, and specific numbers rather than round numbers like 100+ get more clicks because they look more believable.

In the following ad examples of the same Liposuction center the second add is more likely to get clicks; since it provides extra information of going back to work in 2 days.

3. Look for the Perfect Timings

Numbers simplify things. They make the ad copy look more accurate and credible. Experience proves ads containing numbers receive more clicks, and specific numbers rather than round numbers like 100+ get more clicks because they look more believable.

In the following ad examples of the same Liposuction center the second add is more likely to get clicks; since it provides extra information of going back to work in 2 days.

4. Proximity Matters

Last but not least Geo-target your ads. If a business serves only a specific region you wouldn’t want to show to everyone because it wouldn’t be relevant to them. If it’s not relevant they are not going to click through and even if they do it will only cost you money. Basic math.

Even if a service is worldwide, targeting region wise is better. A local number gives the idea that help is around the corner. By creating geographic-specific Google Ads campaigns and having your ad copy and call extensions specific to that geographic area will have a higher CTR.

5. Test your Ads

Always test your ads to see which converts better. A/B test your ads to pick a winner. Look for the group which gives lower cost, higher quality score, greater CTR, leads or sales. As you start writing ads and collecting data on their performance, you’re going to see that some things work well for your audience, while others fall flat. At the heart of any digital marketing campaign is testing.

Follow these simple steps and your click-through rate will go up and you will pay less, and most importantly generate more sales.