Every business has one main goal: Acquiring new customers for its startups and improving its customer acquisition strategies to build its customer database for conversion.
While it is easy to determine that new customers are essential, it is challenging to attract and convert customers.
Consumers today have many options for almost any need, from healthcare to clothing retailers.
It’s great for people who want to make informed buying decisions. But it’s harder than ever to turn the volume off and reach new customers.
Don’t worry we got your back for the problem you are facing for customer acquisition. Let’s start to form the basic
What are customer acquisition strategies?
While it’s a term commonly used in the marketing industry, a customer acquisition strategy goes beyond a single channel or tactic. It also involves building relationships with potential customers, meeting their needs, and providing all the information they need to make an informed buying decision.
In most cases, it means that a single ad campaign is not enough to qualify as a customer acquisition strategy. It can drive traffic to your website or increase brand awareness. But unless it drives conversions directly, it doesn’t generate revenue for your business.
Focus on customer acquisition rather than specific campaigns. It’s usually easier to calculate your customer acquisition costs or CAC.
So instead of guessing how many leads you’ve generated or struggling to determine your return on investment (ROI). You can use real data to answer these questions and make calculated decisions to move from there.
Channels to include in your customer acquisition strategies
Your customer acquisition strategies should have multiple channels that work in tandem to attract and convert potential customers.
The options today are virtually endless, but the following seven strategies are useful for businesses in any market.
If you’re ready to use new digital marketing channels to attract more customers to your business. These should all have a place in your strategy:
OPTION 1 Search Engine Optimization (SEO)
Today, customer acquisition strategies can not be successful without search engine optimization or SEO.
SEO involves making changes to your site to help it rank in search engine results for the relevant keywords. For example, if you are a dentist in America, you want your website to appear in Google search results when an internet user searches for “dentists in America.”
It is different from traditional advertising methods, like TV and radio commercials. In these cases, you are trying to reach a broad audience and hope that someone who has seen your ad needs your services.
But with SEO, you make it easier for potential clients to find you.
It makes SEO the most effective customer acquisition strategies because it allows you to reach potential customers when they are actively looking for your products or services.
Plus, since most of the work you do with search engine optimization takes place on your website. You don’t have to worry about paying ongoing third-party fees for ad space.
Once you optimize your site’s elements. They can continue to generate traffic and leads for years to come, making SEO the best strategy for creating long-term income.
The only downside to SEO for customer acquisition strategies is that it can take a few months to show results.
OPTION 2 Paid SEO & Pay-Per-Click Campaigns
Even if you’ve never run a pay-per-click, or PPC campaign, you’re probably familiar with these ads. The most popular platform today is Google Ads, and their ads show up at the top of Google search results like this:
You can serve these ads based on specific words and phrases searched by users. To ensure that you are reaching a relevant audience. Plus, as the name suggests, you only pay when someone clicks on your ad.
No matter how many people see your ad in search results, you’ll never pay a dime until one visits your website. You also determine how much you’re willing to pay for each click, which makes paid search a cost-effective option for any business.
These campaigns are popular with businesses of all sizes because they offer complete control over targeting and budget. Plus, they can start driving traffic as soon as you launch them – meaning you can generate leads within minutes of being created.
OPTION 3 Content Marketing
Both of the customer acquisition strategies above effectively drive traffic to your site. Still, content marketing is what helps your new visitors learn more about your business and convert them into customers.
It includes all the textual informational pages, useful graphics, blog posts, and videos that you have on your site. You can cover almost anything related to your market and educate your potential customers on a topic.
For example, BMW has added pages to its site to answer common tire test questions and provide advice to those who suffer from it:
Example of a client acquisition strategy and technique with long-tail content marketing
The page is informative and useful for those looking for tire tests. Plus, anyone who finds it through a Google search is likely a potential customer looking to educate themselves before they buy.
Suppose a person struggling with this issue finds the page and is happy with the quality of the information provided. In that case, they will feel much more comfortable contacting BMW to address their problem and perhaps become their tire supplier.
Although the topics vary by market, this strategy can work for any business.
Use it yourself, identify the topics your customers want to know about, create useful content on those topics, and post it to your site. Providing potential customers with valuable information is a great way to make an excellent first impression. It allows them to learn more about your business in their own time.
This customer acquisition strategies go hand in hand with SEO. As it’s about identifying the keywords that your potential customers are looking for and creating useful content on those keywords.
OPTION 4 Email Marketing
Reaching potential customers through email marketing campaigns requires that they permit you to send them updates. It’s hard for the first step in connecting with a new prospect.
As a result, it’s often not seen as a customer acquisition strategy. But it can be what you need to stay in touch with potential customers until they read to buy.
- Sample Newsletter
- Monthly Reports. etc
We don’t suggest you push these services for your subscribers. ut to provide them with the information they can use to improve their marketing strategies.
Just like content marketing, you can use your newsletter to engage potential customers in a useful way. Then when they decide they’re ready to buy, you’ll have the edge over your competition by already being a trusted source of information.
Additionally, many email marketing platforms allow you to personalize your posts and content for individual subscribers. So if a site visitor has shown interest in a particular service product, you can tailor your emails to those interests.
And when it comes to generating leads, few strategies are more effective than reaching customers right in their inbox with information tailored to their needs.
OPTION 5 Social networks
Social media platforms like Facebook, Twitter, and Instagram have evolved a lot in recent years. Although they were designed as a way for users to stay in touch with family and friends, they have since become invaluable marketing tools.
If you are a B2B business, you might find that LinkedIn is one of the best ways to connect with potential clients because it was designed from the start as a social media platform for professionals.
You can use all of these platforms to post content relevant to your target audience’s interests and interact with them informally to build relationships.
Sometimes customers will even reach out to companies and brands to share their opinions and voice concerns. As a result, many of these businesses use social media as a tool for customer service.
Beyond free customer engagement, you can also use social media to deliver targeted advertising campaigns.
If you’ve run any online campaigns before, you’re probably familiar with selecting your audience based on age, gender, and geolocation. But with social media platforms, the options are much more advanced.
For example, on Facebook, you can target users based on their interests, while on Twitter, you can advertise users based on the keywords they have included in their tweets. And on LinkedIn, you can target your ads to users based on their industry, job title, and skill set.
All of these options help reach the users most likely interested in your business and to get the most out of your advertising budget.
OPTION 6 Customer reviews
No matter how informative and useful your content may be, potential customers know it’s in your best interests to present your brand in the best possible light.
As a result, they don’t always expect you to provide an unbiased review of your products and services – but they expect that from other customers.
It may sound like something where you have nothing to say or do, but a customer review program can be a great way to encourage your current customers to tell their friends and coworkers about their businesses. At Mountainise, we do this by offering incentives for any relevant referrals.
Sample Customer Reviews Program
Of course, you don’t need to offer incentives to get started with customer reviews – but they can make your customers excited about your business, which can do wonders in generating new leads.
OPTION 7 Free trials and downloads
No matter who your target audience is, they probably love to get free stuff.
If you are a software vendor, a free trial is one of the best ways to gain new customers. It gives them a chance to test your product without obligation and shows them that the financial investment is worth using.
That being said, software vendors aren’t the only ones who can offer their potential customers something for free. In fact, with a little creativity, every business can use this strategy to their advantage.
For example, many companies have several download guides on their site that help marketers accomplish specific tasks or goals.
Suppose you are providing a Beginner’s Guide to Keyword Research.
This guide can walk readers through the step-by-step process of identifying and selecting keywords for their SEO strategy – an essential part of the process.
In return, all they have to do is provide some necessary information, like their name and email address. This can also be lead generation for your company.
It is tedious to write and post content that is good enough for customers to give you their contact details. Still, it’s worth keeping in touch with them and providing them with additional information about your business.
The hardest part of this strategy is figuring out what your customers want, whether it’s checklists, guides, essays, original research, exclusive content, or whatever. But once you define what it is, you’ll be able to generate leads while simultaneously meeting a specific need.
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Two tips to improve your customer acquisition strategies
Your business can use all of the above channels (and more) to get new customers and prospects, but the success of all of them requires careful planning.
As with any marketing initiative, creating an effective customer acquisition strategy is often a trial and error process for most businesses. But here are two tips to remember when determining the best ways to reach new customers online.
TIP 1: Focus on what is the most important
Stay focused on the things that matter the most.
It’s easy to find yourself on a specific channel, especially if it’s good to generate leads for your business. While there is nothing wrong with allocating more of your budget to a channel that is already delivering results, you can branch out to do more.
When selling on the internet, it’s easy to integrate different channels and stay in touch with your potential customers on various platforms. You can quickly maximize this opportunity.
For example, if a piece of content converts a lot of traffic, use social media and PPC campaigns to drive users to that page.
If you identify a topic that interests you, create a step-by-step guide, optimize the download page for that keyword, and use it to build your subscriber list.
Regardless of the exact methods you use, building a robust cross-channel strategy is the best way to get the most out of each platform. It allows the strengths of one marketing strategy to overcome the shortcomings of another.
TIP 2: Test everything and optimize everything
Test and optimize everything.
Once you have your strategy in place, try to test and improve as many things as possible.
One of the most important benefits of digital marketing is the ability to track and monitor how your visitors interact with the different parts of your site.
You can use conversion rate optimization to maximize your results with each.
For example, when designing landing pages or calls to action, you can create a button to grab attention. You can create multiple versions of the button and then run A / B tests to determine which version produces the best results.
You can also do this with offsite strategies. With paid search PPC campaigns, for example, you should always create at least two variations of each ad. Then you can monitor them to see who gets the most clicks and then eliminate the less efficient version.
These are just two examples of how you can improve your digital strategy, but the options for testing and optimizing your campaigns are endless.
Even the smallest of changes can have an impact, and when you add them all together, they can make the difference between a decent marketing strategy and a great one.
Ready to improve your online customer acquisition strategies?
Reaching and converting new customers is essential to any business, and digital marketing strategies like the ones listed above may be precisely what your business needs to be successful.
However, as with any other marketing initiative, achieving the desired results with digital marketing requires careful planning.
At Mountainise, we have years of experience creating effective internet marketing and customer acquisition strategies for clients in various markets, and we would love to do the same for you.