The Challenge and the Mountainise Solution
- Challenge: Mountainise’s client is a B2B company struggling to generate high-quality leads and close sales. The client has a website, but it is not effectively attracting and converting visitors into leads and customers.
- Solution: Mountainise used Eloqua to help its client improve its inbound marketing efforts and generate more qualified leads. Mountainise did this for their client by creating and optimizing landing pages and forms to capture leads and creating and distributing relevant and valuable content to attract visitors to the client’s website. Mountainise also used Eloqua’s lead nurturing tools to automatically send targeted emails to leads based on their behavior and interests, helping to move them further down the sales funnel.