When you think of a world influenced by Artificial Intelligence, it seems to conventionally give off a very futuristic, alien vibe– flying cars, robot maids and self cleaning microwaves. While all this may happen at some point, we are here to tell you that AI is no longer just the future. Artificial Intelligence is here, and is in fact taking over the landscape; the digital landscape, to be exact. So the AI influenced world that you should be imagining would actually consist of high ROI, optimized strategies, competitive advantages, increased customer retention and flourishing businesses!
Since its arrival into the digital landscape, AI has opened doors to unprecedented opportunities with multitudes of advantages. One of the major benefits of Artificial Intelligence in digital marketing is that it can be used to gain more knowledge regarding consumers as well as competitors, which enables you to make an impact on the marketplace by stepping ahead of your competitors!
There are various ways through which this competitive edge can be attained:
Customers are the heart of your company, which is why it is important to appeal to them and satisfy their demands. A good customer experience can drive up your sales and increase conversion and customer retention. AI-based chatbots are known to enhance customer experience by providing engaging, round the clock services to your customers. Machine learning algorithms are used to train these chatbots to understand consumer needs and desires, and thus respond in the most engaging way possible. They can also automate simple transactions and provide efficient service within seconds– leaving your customers delighted and coming back for more.
AI provides numerous ways for you to create more efficient and targeted marketing campaigns that yield the best results. AI based marketing tools analyze exorbitant amounts of raw data in order to reveal valuable, actionable insights. They enable you to identify consumer behavior patterns and market trends, through which you can construct a more personalized and effective marketing experience.
Due to its efficacy, the top CRO agencies in USA are now utilizing the powers of AI in order to increase conversion rates drastically, driving up sales and profits. One of the most effective methods to do so is through image recognition, which is underpinned by AI. This enables you to campaign intelligently by suggesting products based on visual similarity with the item that is being sought. You can conveniently appeal to the consumers that are interested in your product by offering them the right product at the right time, therefore, increasing your chances of conversion.
Sentiment analysis is a process that leverages artificial intelligence and machine learning tools in order to conduct a rigorous analysis of social media posts, reviews and any platform where consumers may express their views on a particular product. By gaining an in-depth understanding as to how consumers feel about your product or brand, you can then address their concerns and act accordingly. It also enables you to create highly personalized content tailored according to the needs and demands of your target audience.
Knowing your own performance is not enough, you also need to have a meticulous understanding regarding how your competitors are performing in the marketplace. AI-powered softwares enable you to monitor your competitor’s activity across multiple platforms and identify their strengths and weaknesses. You can then optimize your own strategy in a way that fills in all the gaps and maximizes on the strengths.
It is undeniable that, with its magnanimous superpowers, AI is indeed transforming the digital landscape. At this point, it is necessary for every business to leverage AI in all aspects, otherwise it would be difficult to remain afloat in this vast field of competition.
Unsure how to leverage this powerful entity to yield maximum benefits?
Let us help! Mountainise Inc. is an efficient data-driven marketing agency with the ability to solve all your marketing concerns. By using the absolute best AI tools for digital marketing, we have gained a proven track record of increasing ROI by a whopping 30%!