A whopping 96% of the visitors on your site are simply observers– they are not t ready to buy yet. However, that does not mean that they won’t ever be! This is where the process of lead nurturing comes in. Not only is it a good practice for b2c, but b2b lead nurturing has also been proven to be quite beneficial. Once you do generate a lead, the process of lead nurturing enables you to target the potential customers and carefully nurture them and place them onto the path straight to becoming recurring customers.
The process of lead nurturing involves deliberately engaging your target audience by offering relevant information at an appropriate time and appealing to them by maintaining a sense of delight throughout each step of their journey. Research reveals that companies that master the art of lead nurturing generate about 50% more sales, and that too at a 33% lower cost.
Manual lead nurturing, however, is an exhaustive process and has proven to be quite time consuming and often prone to inefficiency. This is precisely why the top CRO agencies in USA resort to the efficient practice of automated lead nurturing and opt for the best lead nurturing strategies in order to make their business grow.
Automated marketing enables you to switch from manually nurturing the leads into a fully automated process with maximum research and ultimate efficacy.
Segment and Personalize
Different leads originate in different places and thus have different interests, needs and motivations. Therefore, a one-size-fits-all nurture campaign would prove to be quite ineffective. A better approach is to segment your customers and deliver specifically personalized content in order to nurture them effectively. Research shows that marketers see a 760% increase in revenue from email marketing campaigns that have been segmented.
Personalized content guarantees higher engagement and more conversions because it allows you to nurture your customers by showing them precisely what they want to see. Studies show that personalized email campaigns have a 50% higher open rate than generic campaigns. An efficient marketing automation software enables you to segment your audience and nurture them in the most effective way possible.
There is no denying that manually conducting a nurture campaign is quite draining and often leads to errors. It requires an exorbitant amount of time, effort and resources and may not reveal the best results. A fully automated lead nurture campaign saves your time and allows you to direct it onto other more demanding tasks. It also is significantly more effective, and has proven to increase conversions multifold.
Remain Ahead of Competition
Gaps in engagement give way for your competitors to swoop in on your customers– which is something that needs to be avoided at all costs! Keeping a close eye on your competitors and their strategies enables you to identify their shortcomings and strengths. This knowledge can be incorporated into your own automated lead nurturing strategy in order to optimize it and remain ahead of your competition, ensuring that your leads are carefully converted into your customers.
Convenience and Viewability
Marketing automation tools can integrate with your Salesforce CRM, collecting and displaying all your customer information in one particular place. This encourages accessibility and convenience while also saving valuable time. This viewability of this customer information allows you construct an effective business plan and target your customers and nurture them in a timely and efficient manner.
An efficient automated lead nurturing strategy enables you to bridge the gap between marketing and sales. It allows you to identify which sort of marketing materials your customers interact more with and whether or not they respond to CTAs. By knowing what exactly engages your customer and when it does so, you can make a move at precisely the right time.
Through automated lead nurturing, the entire journey of your customer is carefully documented, enabling you to see every move. This allows you to identify what works and what does not and direct your focus entirely on the leads and the strategies that entail the most benefit.
Interested in utilizing the power of automated lead nurturing for your business?
Allow us to help.
Mountainise Inc. is an efficient data-driven marketing agency that can help you implement a marketing automation solution that can ease and optimize your lead nurturing experience, increasing your conversions multifold.