Whether you are an individual or a big business, attempting to enhance your digital presence in the marketing landscape. One of the first and most essential steps is Search Engine Optimization (SEO) and for analyzing the data is Google analytics. If you know what SEO is, great, keep reading ahead. If you do not know what it is– well, you NEED to read ahead!
Essentially, SEO amplifies your online presence by enabling you to rank higher on search engines and driving more traffic to your website.
One of the primary ways to rank higher on search engines is by using the most effective keywords. Hold up- not just any popular keywords!
To ensure that you are driving the right kind of traffic to your site. You need to use keywords related to your industry.
For any brand that wants a useful website, the website must rank high. For that, keywords are essential; the more effective keywords you have, the more customers you will get.
Why Google Analytics?
One of the most effective and easy to use tools for SEO is Google Analytics. Optimizing your Google Analytics can utilize all its features altogether and can lead your brand to boundless profits!
Optimizing your SEO is only one aspect of your marketing strategy. Ensure you are aware of the numbers. Analyze the data to yield valuable insights that can enhance your business strategies and lead to better SEO.
Analyzing the numbers enables you to connect the dots and uncover what organic search words drive your site’s most traffic. It can also allow you to decipher which pages are ineffective and are downplaying your rankings.
Maximizing Google Analytics
It is crucial to connect your account to Google Search Console to reap the full benefits of Google Analytics.
Google Analytics gives you the necessary information regarding your site. For instance popularity, types of visitors, how much time they spend on which particular pages, and even your audience location. But merging your Google Analytics with the Google Search Console takes you many, many steps higher!
GA and GSC Together!
Once you connect your Google Analytics Account to Google Search Console. You will open doors to brand new information, and consequently, much higher profits!
This gives you insight into
- Types of audience your website is attracting.
- Technical errors demand to be fixed.
- keywords that are responsible for leading people to your content.
Furthermore, it also uncovers which websites your desired audience usually lands on and where exactly you rank on the search engine regarding your competition.
This equips you with the information you need to identify opportunities to enhance your online presence and rank higher organically. It allows you to strategize accordingly and attain your goal of ranking on the search engine’s first page!
Essentially, Google Analytics provides you with useful numbers. But Google Search Console gives you the equation for the best SEO strategy.
Measuring Organic Keywords
It is essential to measure your organic keywords. But make sure to segment your organic visitors and analyze the traffic you are getting organically.
SEO experts know that one of the main things to keep track of is organic traffic. You can do this by setting up a custom dashboard in Google Analytics that will segment your organic visitors and reveal the most critical metrics for your business. This would entail eliminating the spam traffic, such as crawlers, that can skew your raw data and lead to inaccurate results.
Consistently targeting a specific demographic is indeed tricky. However, Google Analytics enables you to filter through demographics, affinity segments, as well as in-market data that Google AdWords uses to target ads.
Google Analytics allows you to conveniently measure the quality of your organic traffic by following this route:
Acquisition> All Traffic> Channels> Conversion Rate Column
Remember to keep track of your engagement rate. If your engagement rate is low. you may be attracting an audience that is wrong for your brand, or maybe your content is ineffective to your visitors.
Optimizing Web Content
Okay, let’s assume, for instance, that the latter assumption stands true, and your content is just ineffective when it comes to appealing to your site visitors. In this case, your content needs to be altered and reworked– but make sure you do it correctly!
It is essential to use the right keywords and also uncover the relevant data that can enable you to create an optimal content strategy that drives you to success.
To check the performance of every URL individually, go to:
Behavior> Site Content> Content Drilldown
This shows you the pages that have the most views and how much time the visitors spend on each page. It also shows you your average bounce rate and reveals the pages that have the highest bounce rates.
If your bounce rates are high, do not be discouraged! Think of the intent of your visitors. If you want to uncover what the consumers were hoping to find on your webpage, go to
Behavior> Site Search> Search Terms
This feature will enable you to see which terms are searched, which keywords are ineffective, and which keywords lead to the most conversions.
Scouring for Money Keywords
Money is the ultimate goal– right?
This notion is precisely where money keywords can lead you! These are the kind of keywords that drive the right sort of potential customers to your website, the ones that will whip out their credit cards right at that point and pay you money (or contact for more information).
Google Analytics allows you to scour for money keywords through an easy, convenient method. It shows you the money keywords that are likely to convert by looking into Google Ads campaigns, by following the path:
Acquisition> Google Ads> Keywords
You can order the keywords by cost and then select the ones that have the highest cost and most clicks as these are the most effective keywords.
Conducting keyword research and analyzing SEO is essential as it leads brands to more sales and enhanced online presence.
Once you have uncovered the keywords that would be the most effective for you, you can then optimize your content accordingly to make the most conversions.
If you are familiar with SEO’s workings, you probably are aware of Search Engine Marketing (SEM) or Pay Per Click (PPC) ads. While keywords may take some time to mature, PPC allows you to create numerous opportunities for your business. Essentially, PPC enables you to target a highly specific market, reveal quick results, and make your brand more visible in the digital landscape.
For this, Google Analytics can help you track your spending by uncovering the keywords that would be the most effective in generating sales for your business and which keywords would be a waste of money.
PPC can work hand in hand with your SEO, making your strategy significantly more convincing by showing you which keywords are essential, allowing you to curate content that generates the most conversions and leads your business to boundless profits.
Keeping an Eye on Third-Party Campaigns
It has proven to be quite beneficial to keep track of the third-party campaigns that performed the best. To view the data from the numerous third-party campaigns that you have run, go to:
Acquisition> Campaigns> All Campaigns
This category allows you to access the promotional campaigns created on other websites that lead to your campaign through designated landing pages, discount codes, articles, or other links.
All the links in each campaign have a UTM code, making it easy to track them in Google Analytics.
The data that you gather from the third-party campaigns enables you to decipher which websites perform the best and bring most visitors back to your website. Links hold glorious power and are a strong ranking signal, so make sure you utilize it to the fullest.
Opt for the keywords that are grammatically correct and are also relevant for future content that you publish.
You can also uncover the keywords that bring traffic to your website by accessing:
Acquisition>Campaigns> Organic Keywords
This allows you to optimize your content and generate more traffic.
Analyzing Industry Rankings
Directing all their energy onto keyword ranking, marketers sometimes disregard the category of the website. Google places as much importance on site niche as it does on the ranking of your keywords. Niche sites tend to rank better because the pages are immensely authoritative.
To see whether or not your page is an authority, open your Google Analytics dashboard and go to:
Audience> Interests> Overview
Then scroll through the Affinity Categories, In-Market Segments, and Other Categories. An analysis of this will provide you with an overview of the consumers’ interests and habits that visit your website, allowing you to optimize your website and SEO strategy accordingly.
Google Analytics is a highly powerful tool that can lead your business to unparalleled success– if used optimally!
It allows you to uncover the intrinsic workings of the internet, analyze your consumers’ behavior, and show you what needs to be fixed for your brand to have excellent SEO health.