One of the best ways to increase digital e-commerce sales is to make an esthetically pleasing and high-performing website. But note that your digital existence is like a small fish in an ocean. Businesses have to strategize to collect a fair market share continuously. Note that in the e-commerce funnel, the success of a company is dependent on the final purchase. Therefore, business requires an e-commerce funnel strategy for increasing sales.  

How much your targeted audience is willing to purchase from your website is known as cart-value. By adequately implementing your business-relevant e-commerce strategy, you can control and optimize your cart value. 

Downgradation of your cart-value occurs when your website visitor suddenly shifts from your product page to your competitor’s.  

The general stages of E-Commerce Funnel are; 

  1. Awareness 
  2. Interest 
  3. Desire 
  4. Action 
  5. Loyalty 

The awareness of your business and brand is possible through advertising and promotion. There are various ways to promote your brand and business. 

99% of the audience of any business is available on one or more social media platforms. This availability increases competition, but if companies deliver the right engaging content, it is incredibly beneficial. Creative,  SEO-optimized content can attract and develop the interest of your customers. At this point, the goal is to create a desire to have your product. 

The developing desire to own and use your product leads to the action stage. It is the pathway that businesses want their customers to follow to become purchasing customers. 

The last but not the least step of the e-commerce funnel is loyalty. Loyalty depends on customer experience and satisfaction. 

Learn more about Customer Acquisition

E-Commerce Funnels

E-Commerce funnel means targeting a massive audience, directing and filtering promised sales. Make sure that you are sending a relevant audience to your site. The leading e-commerce funnel and marketing strategy that will convert users into purchasers include: 

  1. Product Funnel 
  2. Content Funnel 
  3. Ad Funnel 
  4. Email Funnel 

We will strategize how the above-given funnels work one by one and how businesses can convert users to purchasers.

1.Product Funnel 

If you spend $1.5 on each of your products and sell it for $2, then what will you save from every single sale? $0.5? This difference is not enough profit; this is where the product funnel comes in. 

If you add other related products into a deal while a customer is already buying your product, you will save more than $2 per customer.

One way businesses can apply the product funnel strategy while the customer is already buying a product is a one-time offer (OTO). Before finalizing the initial purchase, companies can trigger a one-time offer of related products at discounted price or bundle that will intrigue and double the cart-value. 

Businesses can also include the tempting offers on “spin the wheel.” This sort of marketing has been proved very successful in increasing sales on eCommerce platforms.

2.Content Funnel 

In this digital world, the only way to bring visitors to your product page is through engaging content. Businesses target their customers through different digital and social media channels. Mainly used social media channels are Facebook, Instagram, Blogs, and Podcast. The primary purpose of content is to bring the interested and relevant audience to your product page for conversions. Content funnel is one of the main funnels of e-commerce websites to make big sales. 

3.Ad Content 

Paid advertising is standard on digital platforms to reach your target audience. The cost may vary for targeting your content. But note that when you bring customers through advertising, you must not waste a single penny. Your paid ad customers must land on your product page rather than the Introductory page. 

This makes the interested audience explore your products directly, making them potential paying customers. 

4.Email Funnel

The above three funnels are categorized as pre-purchased funnels. In contrast, the email marketing funnel is handy for post-purchase marketing. 

For example, at this stage, after the first purchase, businesses set triggers and automate their emails for tracking the delivery. You can also send emails of your new and related products after a considerable period. This will help your business in retaining customers. If customers are satisfied with your product and delivery, then constant reminders will bring them back for more purchases. 

eCommerce funnel marketing

Wrapping Up 

Indeed, e-commerce businesses are rapidly growing, but you must know that people still are uncertain about products online. You can reduce this uncertainty by providing exceptional customer service. Bringing traffic to your website and achieving a one-time sale will not make a business successful. The main goal is to retain your customers. It is possible when your customers are satisfied. The above-mentioned funnels are necessary for staying digitally active and bringing more traffic to your website. Follow these techniques to skyrocket your website sales.