Are you frustrated that no one links to you and you don’t about google alert? Have you tried all the basic traditional methods to build links like email outreach and found that none of them works for you.

You don’t have to worry. We’ve all been there.

Everybody with a fresh online business struggles to build links. Among all this, you probably are hearing a lot that you need to write an article to get links.

What if we tell you that this is not the basic requirement.

The web today consists of trillions of links. Who links to your site and how they link is a fundamental factor of driving search engine ranking and traffic to your website that, in turn, generates revenue and expands your sales.

Link building is a very hard and painstakingly time-consuming process. Yes, link building can be hard, but it is not something impossible!

 But are you aware that Google makes it easier for you?

Surprising right? But yes, Google does this by providing you with free tools to build links.

No, we are not talking about the one probably already used like Google Search Console and Google Analytics

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Google also provides tons of other tools: some you may have heard of, but we bet you have never used them.

And today, we are going to talk about Google Alerts and how you can use it to build links.

Google alert mobile sign

You have probably heard the saying, “if it doesn’t exist on Google, it doesn’t exist.”

The vastness of Google is not something surprising to us anymore. Google is the most popular search engine among internet users worldwide. Their database contains trillions of webpages and is about 100,000 gigabytes in storage. 

That’s huge! 

Because of the massive size of their database, they can crawl web pages more frequently than any SEO tool out there. And this is precisely why we suggest you to start using Google Alerts to build links.

So what is Google Alerts?

As we mentioned above, Google possesses the largest web pages database than any link-building or SEO tool, so you’ll want to use their database to get fast links more easily and without spending hours digging through billions or even thousands of web pages.

With Google Alerts, you can create alerts for any subject, topic, or even keywords.

So basically, what happens is that Google Alerts notify you through an email whenever a new webpage talks about anything that could be an easy opportunity.

So let’s set it up step by step so you can get some links.

How to set up Google Alerts

First, we want you to go to Google Alerts. 

After making sure that you have signed in to Google (even if you don’t have a Google account, you can use Google Alert just by filling a form), you will see a screen something like this:

Now what we want you to do is to type in the domain with https or www part.

After typing in the domain, you may see an alert preview, but if you have a newer site, you may not see results, and that’s fine.

Then click on the ‘Show Options’ button next to “Create Alert’

Once done, you will see a setting page that you have to fill. We will guide you for that too. Your settings should match ours.

  • How often – at most a day.
  • Sources – Blogs, Web. (select these two options. Don’t choose News because it will create more irrelevant links and we’ve found that it’s very hard to get news site link back to you)
  • Languages – English or any other language you are targeting.
  • Region – Any region (or any country that you want to target, but we will suggest you choose “any region.”
  • How Many – all results 
  • Deliver Results – This should be your email.

Use these settings to set up and then click Create Alert.

Once the alert has been created, you will get an email at least once a day, notifying you about the pages that mention your domain or website.

We will recommend you to create the following alerts too on Google Alerts through the same procedure.

Your Domain

You have already done that.

Brand Name

This will alert you if someone uses your brand name. Write your brand name in inverted commas to avoid irrelevant results.

Product Name

If you are selling a product or service, you can create an alert for that too. The rule of writing in inverted commas applies here too.

Your email Address

Create an alert every time somebody uses your email address. It’s another easy link opportunity.

Getting Links

Now that you are done with creating alerts, sit back because it is time to get the links.

You have to keep this mind that not every alert is a link-building opportunity. Some of the alerts will be of people already linked to you. Not every email alert will be a new link, but many will be. 

Typically, more than half are opportunities.

Depending on the alert type, there are ways to convert each opportunity into a link.

  • Your Domain

Finding a good portion of the alerts about someone mentioning your domain that will contain a link back to your site.

You don’t have to do much about them. You’ve already got the link.

And for those who have not linked already, you can write them an email to hotlink your domain to your website.

  • Brand Name

When it comes to using a brand name, there is a 50/50 chance that they will add a link to you. Probably half of the people will link to you when they mention their brand, and the other half will not.

For those who don’t, send an email. 

In the email, mention that you were flattered when you saw them using your brand name in the article. Also, request them politely to link your name with your site. 

This will work almost every time. 

  • Product Names

Around 70-80% of the website will link back to you while naming your product, and the others will not.

Send them an email too. 

In the email, don’t mention how thankful you are and what it means to use your product name in the blog. You can then ask them that if they don’t mind hotlinking your product to your site, it will be great for you and your sales.

You can end the email by adding that it will be a pleasure to help them out if they need anything.

  • Your Email Address

Now, this one is a rare case, as most people won’t be publishing your email address in their blogs.

And when they do, they are not trying to link to you.

If you try to get them to link the email address, you may find it difficult. But what’s easier is to get them to remove your email and link to your content page instead.

What you have to do is to simply write an email to them and can explain your stand on this. Ask them if they mind mentioning your content page instead of email. It is stated that due to some privacy reasons, you don’t want them to share your email address on their blog, and you will be comfortable if they link your content page.

Have a change in the tone of the email. You should be a bit more firm this time as it relates to your privacy.

Ideally, you want the link and fewer people sharing your email because we are sure that you don’t want to deal with tons of spam emails in your inbox.


Google Alerts offers you the easiest way of building links for your site. These links contribute to more visitors. The more the visitors, the more the chances of conversions. So don’t turn the deaf ear when we say Links are important.

Good luck with building links!