Facebook Ads and facebook pixel is a blessing for your company. It can, however, also be one of the problems in business if it isn’t utilized properly.  

When using Facebook Ads, it is essential to know the workings of the Facebook Pixel from the start. You need to be able to optimize it to avoid any issues your business may face. 

One of the most common problems in Facebook Ad Campaigns is that Facebook Pixel starts firing multiple times. In this article, therefore, we will focus on the solution to this particular problem. 

Before diving into the problem, we need to go over the basics of what Facebook Pixel actually is. 

What is Facebook Pixel?

what is Facebook pixel

This concept is quite similar to Google Shopping tracking codes. The Facebook pixel is basically a code that is added to your website. When any user interacts with your website of Facebook ads, the pixel places cookies to track their activity. 

How can Facebook Pixel be Used?

Facebook Pixel is quite dynamic. It can be useful for a number of things. When you add it to your website, it collects valuable data. This data can help you in numerous ways. Some of them are: 

  • Tracking conversions from Ads

Facebook Pixel enables you to track the behavior of visitors on your website after they see the Facebook Ad. It also allows you to track the consumers across their devices. 

This gives you a deep insight into consumer behavior. You can see if people view your ads on their phones, but then switch to their desktop once they decide to buy. This understanding of consumer behavior helps you refine your strategy accordingly.

  • Effective Audience Targeting 

By gauging the behavior of the consumers interacting with your website, Facebook can help you target more audience with similar interests. This enables you to expand your consumer base and target the right kind of people.

  • Retargeting Consumers

Facebook pixel data enables you to retarget consumers who have visited your website previously. This gives you quite a lot of power. You can even show ads of the same product that the consumer abandoned in their cart or added to their wishlist. This increases the chances of making a sale drastically.

  • Optimizing Facebook Ads

Facebook collects data on the consumers that buy from your website. It also collects data on how much they spend and what sort of products they look at. With this, your ads are automatically shown to the people who are likely to spend more.

Okay, Facebook Pixel sounds great! How can you add it to your website? We are here to help.

How to Create and Add Facebook Pixel on your Site

Now that you know why you need Facebook Pixel, we can move on to how you can add it. Below are a few steps you need to follow:

Step 1: Create Pixel

Adding pixel

Go to the Events Manager on your account and choose the ‘Pixels’ option from the dropdown menu. Click the ‘Create a Pixel’ button, of course.

The option will then take you to a screen where you will need to name your pixel. A wise practice is to have a short and simple name for your pixel. It should be easy and represent your overall business. Not some specific campaign. 

Once you have named the pixel, you then need to provide a valid URL of your website. This will let you create the pixel.

Step 2: Add the code of the pixel to your site

This step is somewhat subjective. It differs slightly depending on the platform you are using. You may be using some e-commerce platform like Shopify or Woocommerce. Or, you may be using a tag manager such as Google Tag Manager.

Depending on what platform you are using, you can easily install your Facebook Pixel by using third-party tools. Or you will have to manually add the pixel code into your webpages. 

After you have added the code, you need to choose from either automatic matching or advanced matching. 

Once you are done with the installation process, it is beneficial to send some test traffic to see if it is working. 

Step 3: Make sure you are tracking the right events 

 Adding pixel category

First of all, you need to select the industry that you are from, This option is in the dropdown menu. Choosing your industry will help you track the right events for your business.

Pixel events

 A list of possible events will be displayed after you select your industry. You can then choose which ones you would like to track. You have the option of tracking each event either on the page or on inline action.

You also have the option of setting parameters for events. For instance, you may want to track purchases over a specific dollar value.

Step 4: Test your pixel

Facebook pixel helper testing extension

It is important to check whether or not your pixel is actually working and tracking properly. You can do this by adding the Facebook Pixel Helper extension to Google Chrome. 

You then need to visit the page where the Facebook Pixel was installed. If the extension identifies the pixel, the </> extension icon will change into blue color. 

A popup will then indicate the number of pixels it found on the page. It will also let you know whether or not your pixel is working properly. If it is not, you will be provided with information on errors. This will help you easily fix the issues. 

Now, let’s assume that an error is displayed. It states that your Facebook Pixel is firing multiple times. This means that it is sending multiple events in response to a single action by a website visitor.

What does this mean? Multiple Events on Action

If your Facebook Pixel is working correctly, in most cases it should be firing only once for every action such as a button click or page load. The error occurs if the pixel is firing more than once for each action. This error needs to be fixed immediately as it can lead to inaccuracy. To optimize your ads, make sure to add only one event code for specific pages that reflect the action that is taken by a visitor on your site. For instance, to indicate the completion of a registration process, add a complete registration event. 

You also need to check the affected URLs to uncover the pages of your website that contain incorrect or duplicate event code. Make sure to remove extraneous event code snippets from pages where the related action does not occur. 

Also, be sure to check the HTML code on your website template header and remove any extra event code there. The Facebook Pixel base code is the only code that needs to be in your website’s header. 

In order to ascertain that your Facebook Pixel only fires once when a visitor submits a singular form, you can add a code to the original pixel code. The code should look like this: 

if(sessionStorage.getItem(‘first_submission’) == false) {

<INSERT PIXEL CODE>

sessionStorage.setItem(‘first_submission’, ‘true’);}

You need to insert your Facebook Pixel code in the angle brackets <>. Using this code will restrict the lead event to fire only once upon the submission of the first form. The pixel will not track any duplicates once this code is implemented. 

Concluding Words

Facebook is indeed the most distinguished social media network. Its effective utilization can open unprecedented doors for your business and lead you to immense profits. 

However, there is no such thing as perfect. Therefore, even a media giant like Facebook can have erroneous aspects and flaws. Luckily, it is redemptive and offers immediate repairs. Therefore, to maximize the benefits out of Facebook ads and Facebook pixel, you need to be aware of troubleshooting methods. 

We hope that this article helped you set up your Facebook Pixel while also giving you insight into how you can fix the most common error that can occur. 

If you have any questions about Facebook Pixel or need any help, please feel free to contact us. We would love to hear from you!

In case of any questions or concerns, feel free to contact us