Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google maps.
When you search the name of a business, you will often see its “knowledge panel” appear first. This panel contains information regarding the business that consumers may deem important.
At a quick glance, you can learn a lot about a business and decide on whether or not you want to visit the website.
That is exactly the point of the tool: to give customers enough data about a business to help them determine if they want to engage with that business.
Ok, But why is it Important?
There is no denying the necessity of an impressive Google My Business profile for generating maximum sales. If you don’t have a Google My Business profile, you will be unable to distinguish yourself in Google. In the competitive marketplace, this is going to deprive you of sales and traffic– setting you far behind your competitors.
Furthermore, Google My Business is a vital part of a strong SEO strategy— and we all know the importance of SEO!
It gives you the ability to monitor reviews, answer customer questions, and engage with your potential customers all in one place.
It also enables you to write business descriptions and post featured products, events, and news to offer users a more detailed image of your business.
An estimated 40% of users end up not clicking anything at all while searching their queries on Google. This means that most users find what they need directly on the results page. If therefore, your business info is inaccurate or outdated, you are losing out on a lot of potential sales!
Therefore, in order to pull consumers towards your brand, it is imperative to optimize your Google My Business listing with current photos and videos, a hefty amount of recent reviews, and an overall impressive profile that impresses them.
Optimizing your GMB in 2020
Google My Business now offers multiple features that can help enhance your GMB listing and enables you to rank higher in local search engines.
Here are some ways you can leverage this updated tool and optimize your listing this 2020.
- Update your Business Profile
The first step to an optimized GMB page is creating an impressive business profile with comprehensive, accurate, and updated information. Make sure that listing is complete with the following fields:
- Business name
- Phone number
- Working hours
- Questions and Answers
- Any other relevant field pertaining to your industry.
If your listing is complete with the above fields, it will be easier for potential customers to find and contact you while also granting you a chance to be recognized by Google and ranked higher on the results page.
2. Add Content on the Google Posts Section
Google Posts Section is one of the features of Google My Business Profile that allows you to engage with users directly in Search Engine Results Pages (SERP’s) and on Google Maps.
You can utilize this section to post any related business content such as your upcoming events, company announcements, blog articles, product promotions, holiday messages, etc.
You do have to keep in mind though that consumers evaluate brands based on their recent posts, so make sure the content you post on your GMB account is not only relevant but also high quality and appealing to the consumers.
3. Choose a Relevant Category
Your category selection is important as it helps Google decide which searches your local listing belongs to. Since you can’t create your own category, you have to choose a relevant from the available list.
If, however, no specific category fits your business, you can choose a more general classification that accurately describes it. Make sure to regularly check the updated category option for new opportunities that may describe your business better.
4.Optimize your Images
There is no denying that human beings are suckers for visual pleasure. We are drawn to things and images that we find appealing.
According to Google, businesses with images tend to get 42% more requests for directions to their whereabouts and 35% more clicks to their websites as compared to those without photos.
Image optimization, therefore, is the most inexpensive way to get more mileage from your GMB listing.
You can use high-quality images to give potential clients a glance of what they can expect from your business. For instance, you can add pictures of your business logo, sales team, office, and anything that can effectively showcase your business. Creating a 360-view interactive tour of your business for potential customers is also a plus.
Furthermore, you need to follow the recommended specifications when uploading photos to make sure that it will look best on your Google My Business listing.
- Photos should be In JPG or PNG format
- The size of the images should be in between 10 KB and 5 MB
- The minimum resolution of every photo should be 720 px tall and 720 px wide
- The images should be in high-quality and have no excessive use of filters and no significant alterations.
5. Use a Local Contact Number
Along with ensuring that your contact number is consistent among all your listings, it would also prove beneficial to use a local phone number. The local area code confirms to Google that you indeed are a local business.
Furthermore, you need to make sure that the phone number you used for your GMB listing is also on your homepage or in any landing pages linked to your Google listing.
6. Monitor the Q&A Section
The Q&A section is one of the most useful features for local searches on Google. This section gives potential customers to ask questions regarding your business and gives you a chance to wow them with your answers.
However, if you failed to monitor this section and you’re not responding as a business, it may result in misinformation regarding your company and create a negative reputation. Make sure you take this seriously!
A good proactive approach would be to identify the queries that potential customers often ask and create an informative and impressive FAQ list and include it in your GMB listing.
7. Gather Google Reviews
Google reviews from customers are quite impactful. In fact, a local business that has positive and conclusive reviews can gain trust from customers and consequently increase engagements and conversions. Furthermore, online reviews can also influence search result rankings and click-through-rates.
An effective way to approach this would be to gather google reviews and optimize your listing. To collect online reviews, you can actively encourage your happy customers to give you a review on Google, or you may include an encouragement on advertising materials you put up in your store.
Moreover, responding to reviews, especially the negative ones, is also a good practice for your business. Just make sure to stay calm and keep your cool while dealing with unfounded and overly rude reviews. This will ensure that you come off as cooperative and trustworthy to the reader.
Optimizing your GMB listing is not a difficult task; however, it does require some intricate details that need to be taken care of. An optimized listing ensures that consumers are impressed by your brand, resulting in an increased number of sales and recognition.
Speaking of recognition- Mountainise Inc. is a data-driven marketing agency regarded as one of the top CRO agencies in the USA. Equipped with decades of experience and AI-based marketing tools, we optimize your business ensuring that you are distinguishable and are miles ahead of your competition in the digital landscape.
If you have any concerns, feel free to contact us.