The pandemic has altered the course of our lives in unprecedented ways, and it can be said that things may never go back to the way they used to be. However, it is in human nature to evolve and adapt to nuanced situations– which is why we need to remain aware of our surroundings and constantly change our behavior accordingly.
Undoubtedly then, consumer behavior is also rapidly evolving as the situation progresses. Therefore, the seo marketing strategies that proved efficient last year may not even yield any results this week. While the fundamentals do remain the same, they are now weighted differently: for example, tone and messaging have always been a consideration, but audiences are likely to be more sensitive to them now.
Why is SEO Important?
It is common knowledge that since the lock down, the majority of the people are spending more time on the internet than ever before- shopping, reading, scrolling etc, which is why if a business is to survive, it has to rank higher on seo. According to research, marketing search engines have evidently seen a 300+ percent increase in organic search visibility from January 19 2020 to March 19, 2020. This provides you with an unprecedented opportunity to gain the most out of the situation through optimization SEO in order to increase conversions and build your brand long-term.
Tips to Optimize your SEO Strategy:
Covid-19 has disrupted some of the assumptions and patterns that your previous seo strategy may have been built on, which is why top CRO agencies in USA have altered their approach to fit the situation. Listed below are some of the ways you can strengthen and optimize your seo strategy to yield the most profits.
- Aim to Build Trust
There has been a lot of current research that revealed that during these afflicted times, consumers are evidently more sentimental and less optimistic. This entails skepticism regarding any promises that your brand is making. In order to appeal to customers now, make sure that your content is focused around building an air of trust. The tone should convey a message of comfort, hope and positivity to counter these feelings of skepticism. One of the most effective ways to do so is through delivering educational content. A study revealed that customers are 48% more likely to buy from a brand after reading its educational content. This suggests that the brands that deliver educational content are deemed as being more trustworthy than others. Therefore, in this time of crisis, your focus should be shifted onto educational content that establishes trust.
- Update your Web Presence
During these times, your online reputation is foremost. Update your online brand presence to ensure that it is comforting and trustworthy. Outdated or inaccurate information can scare away consumers and result in a loss of sales. There are certain steps you can take to make sure all your content on every platform is coherent.
- Update your schema: Make sure google is displaying accurate and updated information to your customers.
- Update your Google My Business page: Continually keep your customers informed regarding any changes in your business operations, and offer them guidance at their convenience.
- Google Search Console: Remain aware of any changes in your web traffic to decipher how the demand for your product or service has shifted and utilize the information to optimize your strategies.
- Monitor Customer Sentiment: Analyze social media mentions and use the data to understand customer intent. This would help you target effectively.
- Guarantee Safety: Create a page on your site that shows you understand the gravity of the covid-19 pandemic and are taking steps to ensure the safety of your customers as well as employees.
- Alter your Campaigns to Ensure Sensitivity
This pandemic is a sensitive and terrifying situation, and you need to convey to your consumers that you are taking it seriously. Altering your brand campaigns to suit the current situation may prove quite beneficial. For instance, KFC suspended its ‘Finger Lickin’ Good’ campaign while Hershey’s terminated its ‘Hugs and Handshakes’ ads.
During this time, customers want to see powerful brands being the voice of the people. Focusing on short-term adaptations, therefore, can entail long-term brand equity.
It is undeniable that these afflicted times have proven quite difficult for all of us. Businesses therefore require extra effort and careful consideration in order to survive by leveraging the situation as best as they can.
Mountainise Inc., is a progressive digital marketing agency that utilizes the powers of AI. We use the best AI-based marketing tools to guarantee the most optimum results from all aspects of your marketing strategy. We have listed only a few of the strategies that can help, however, if you have any more concerns or require assistance, feel free to contact us!