Writing content for your digital marketing agency or for any other company, clients requires a considerable amount of time investment, and you would want your investment to pay off. The best way to determine your ROI blogging (and making the necessary adjustments) is to learn how to check the traffic on your blog. Tracking blog traffic early and frequently allows you to determine what sort of content works. You can then eliminate the topics or areas that do not generate much traffic and instead direct your focus onto the ones that do.
Taking a look at your blog Analytics shows whether or not people are reading your posts and which posts are the most popular. It also gives you insights regarding your audience- you can determine what sort of people are drawn to your posts and where they are located. It means that instead of flying blind, you can tweak your blogging marketing strategy to get the traffic you want.
This post will help all the individual and the digital marketing agencies to understand how we can track blog traffic in Google Analytics and also determine the metrics that would be useful to uncover insights regarding your visitors.
Use Google Analytics For Your Digital Marketing Agency
Most of the blogging platforms have built-in analytics (e.g., HubSpot) or a Google Analytics plug-in (e.g., WordPress) to track blog traffic and site visitors.
Irrespective of the blogging platform you ‘re using, we recommend that you check Google Analytics blog traffic using the Google Analytics website. As long as Google remains the primary platform, businesses can easily track the traffic on Google Analytics blogs. Because we all know that if Google doesn’t see your blog, it quite frankly doesn’t exist.
As a side note, if you still need to set up Google Analytics, this is Google’s help page. A quick search for “Setting up Google Analytics for [your platform]” will typically lead you to intuitive instructions if you’re using a specific blogging platform.
Blog Traffic Tracking In GA
Google Analytics can be intimidating when you get started. Start small and measure just one or two things to get comfortable using the platform and interface. And once you’re satisfied, you can start using Google Analytics more comprehensively.
INSTRUCTIONS (& SCREENSHOTS) FOR TRACK BLOG TRAFFIC IN GOOGLE ANALYTICS
In this section, we ‘re going to explore how to isolate traffic to your website’s blog, assuming that your site contains more than just a blog. Google Analytics works in the same way even if your site consists solely of a blog, no other sections. You will just have to look at all the pages of your site instead of limiting your search.
We will use the “All Pages” report in Google Analytics.
Here’s how to get there: log in to Google Analytics > scroll to the “Behavior” section in the left-hand menu > select “Site Content” > select “All Pages” as follows:
Once you have opened the “Site Content” section, click the “All Pages” report:
Now that you have read the “All Pages” report let’s filter your results to look at your blog, not your entire website. To do this, we’ll use a filter to limit the results of the “All Pages” report to your blog (otherwise it shows — you guessed it — all pages on your site).
Before we can filter, we need to figure out what the URL path of your blog posts looks like. Most likely, they ‘re going to look like one of the two things:
Blog.yourwebsite.com / your-awesome-post-1 blog.
It means that we will filter our results by entering the path:/blog / in the search bar of the all-page report. Instead, if your posts are located in a subdomain on your website (indicated by the blog) at the beginning of your mail URLs, you’ll just enter “blog” in the search bar.
This is where the search bar is located with the “All Pages” report:
Then, just hit the magnifying glass to search. You’ve now limited the “All Pages” report to only show results for your blog, and now you’ve got a Google Analytics blog! The report shows a list of blog posts in the table and the graph along with the metrics associated with each of them.
Here is an explanation of some key metrics:
Explanations for key metrics:
After you understand these metrics, make some comparisons 1) between your blog posts and 2) over time for a blog post. Remember that, as with all digital marketing agency analytics, it is essential to understand that not all of these metrics will be 100 % accurate, and all of these metrics will be nuanced! But making a comparison of your data will give you a good starting point for the process of fully understanding your blog.
What this means to your Digital Marketing Agency
You now understand the basics of Google Analytics required to track the performance of the content on your blog. Now that you know how to monitor blog traffic and check performance analytics (a significant, critical step), you can use this data to make informed, data-driven decisions about the direction of your blog.
Here are some things you need to think about to get started:
- What are your most popular posts, and why is that?
- Is it because of the length of the post?
- Subjects that resonated with your readership in the blog?
- The number of social shares, huh? Time of the day that you shared on social networks?
- Ranking, maybe?
- Once you know which of your posts are successful, what can you do to create additional content on your website?
- Can you improve your successful posts by updating them with additional information? HubSpot’s got a great article about that here.
- Can you drive more traffic to your blog by increasing the frequency of your blog posts? (If this sounds unmanageable, read it to the end!)
Thinking about issues like this is a great starting point for using your blog to help you achieve your business goals. If you’re looking for more on measuring the success of your blog, we have articles on measuring blog engagement, measuring the ROI blog, and how blogging helps SEO get you started.
And who are we, and how are we going to fit in with all this, you might ask? We’re Verblio (formerly BlogMutt)—a service that helps marketing agencies and small businesses create high-quality blog content to support business objectives such as your digital marketing agency presence, SEO, and content that drives social media campaigns.
Mountainise Inc. is here to help you in these challenging times. We are a creative digital marketing agency that integrates the latest AI-based marketing technologies to deliver the most effective results from all facets of your marketing strategy.
We’ve mentioned just a few of the approaches that can help, but if you have any further questions or need assistance, feel free to contact us!