Important SEO Trends
With more than 200 factors in Google’s algorithm, SEO is a complex science. Every second of the day, Google processes more than 63,500 search queries. With the latest SEO trends emerging, search engines try to improve the quality of search results. Google has modified existing algorithms for some ranking factors and introduced some new ones. The SEO (search engine optimization) industry keeps seeing new developments with Google’s consistent changes in its search engine all year round.
The best strategy for success in business and life is to look ahead in the prospect of the future. This strategy gives you an edge over the hard competition and takes you in a good position. The same work for your SEO strategy will give you effective results. And better time to do it now to dominate 2019.
In this blog, you will find the latest SEO trends that’ll change the search landscape of 2020 so that you can better prepare to win in online marketing.
1. The Rise of SERP Features
The most notable SEO trend is the SERP features (rich snippets, meta description, universal results, knowledge graphs, etc.). These particular elements enrich organic traffic on a Google Search Engine Results Page (SERP). Now Google is focused on providing quick answers, therefore, they use SERP features.
Having an organic ranking of #1 is the best way to get maximum traffic. Progressively, SERP features are stealing searcher’s attention and click from organic listings. With the evolution of SERP features, it’s critical to track your rankings and monitor the features that show up for your keywords and are potentially generating traffic for you.
SERP Becomes Personalized
SERP is becoming more personalized as results from search engines are not only based on traditional ranking factors anymore but now also based on information collected by the user ( location, interests, or history). You must focus on coming with the top results in the search engine ranking. When any user searches for your keyword for the first time and lands on your website, then you will be their preferred choice. As a result, your rank listings will be included as a top result in subsequent searches. However, you must be sure that your rank tracking is correct and unbiased, which can be done with help of Mountainise. You can improve your website rank with these SERP features and boost your visibility, authority, and sales.
2. Structured Data
Structured data is a way of formatting HTML that uses a specific vocabulary, telling search engines on how to understand the content and how to show it in SERPs. Google, Bing, Yahoo, and other search engines inspire the webmasters to use structured data by providing benefits to websites with structured data accurately implemented.
Structured data is the latest SEO trend that helps Google to understand your content. It is a vital signal if you want your website to be visible with search ranking features. Big brands start to use structured data because it’s a trending SEO strategy. The big fact is that structured data provides a foundation for search engines to understand your content. It’s a client-vendor relationship. Machines like Google, Cortana, Alexa, and Siri are reading and understanding website content easily and efficiently.
3. Voice Search is The Future
Most people still underestimate the power of voice search. Google reports that 55 percent of teens and 40 percent of adults use voice search daily and according to Google the ratio of voice search is growing faster than type search. By 2020, 70% of people will use voice search only. Because voice-only search allows users to browse information on the web or Internet without typing and scrolling through sites on desktops and mobile devices.
When users search for any data on mobile or desktop, they type a short sentence. For example, if a user wanted to find a digital marketing agency, they could type “Top digital marketing company near me” into a search engine. But if they used voice search, a searcher might say “Who are the top digital marketing company in the USA?” This new and rising technology may be the key to success for brands in 2019. Voice-only search trend calls for a whole new keyword strategy & research.
How Voice Search Works?
Advanced audio technology uses voice recognition to understand precisely what the user is searching and delivers search results according to the query. Efficient programs such as Google Assistant, Microsoft Cortana, Siri, and Amazon Alexa all have voice search capabilities.
Improvements are rapidly happening to improve voice-search user experience as the number of voice search is rapidly increasing. With this new SEO trend gaining popularity fast, search engines are placing a higher priority on voice search optimization.
If you want to compete for dominance in the market in 2019 you have to ensure that your content is voice optimized. Apart from this add long-tail keywords and phrases that sound more natural as opposed to short keywords that used to perform well in good old SEO days. Try using the most common sentences instead of the odd-sounding according to latest SEO trends. As you can see the latest trend among the conversion rate optimization agency is to focus more on voice search.
4. Page Speed is Key Factor
Speed is also an important factor that impacts ranking. Google analyzes how fast is your site. Optimally, Google wants pages to load is not more than three seconds. You can take Google’s page speed test. The test is integrated into the website and analyzes your content for all pages. Speed is basically a UX issue that has on an impact on the ranking; as heavier sites take longer to load giving a poor user experience. Google gives high importance to user experience, therefore, it's vital for getting high rank to give the best user experience
5. Mobile Friendliness
The number of mobile searches is bursting. Because 58% of all searches in the Google search engine are now done from a mobile phone. With the rise of voice search on mobile, Google has changed its algorithm. Therefore mobile indexing and friendliness is a major ranking factor. In 2019 you can’t ignore mobile SEO anymore. It’s important for getting top rank in SERP. Mobile is the future of search.
Google has changed the entire algorithm “Mobile-First”. Google Mobile-First Index, ranks the search results according to the mobile version of the page. Before this update of the algorithm, Google used a mix of desktop and mobile results. Now if the user searched from a mobile phone or Tab, Google would show them mobile results. And if the user searched from a desktop, the user will get desktop results. If you have not optimized your site for mobile, you can clearly notice a drop in your ranking. In 2019 it is a must to make your website and design mobile responsive which helps you to get high rank on search engines.
You can easily dominate Google in 2019 with the latest SEO trends.
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