Marketing attribution reporting is a critical aspect of any successful marketing strategy, and at Mountainise, we have the expertise to help you prioritize your marketing activities and identify which marketing models work best for your company.
To begin, we collect all relevant data on your marketing efforts and customer interactions, using a range of tools and software to ensure that we capture all relevant information.
Once we have collected the data, we organize it in a way that allows us to trace each customer's journey back to their very first interaction with your company. This allows us to understand the entire customer journey and identify points of conversion.
Based on your specific needs and goals, we help you select the most appropriate marketing attribution model from options like first-touch, last-touch, linear, position-based, time decay, and W-shaped models. We then analyze the data using this model to gain valuable insights.
Once we have analyzed the data, we generate a detailed report that includes key insights and recommendations. This report allows you to make informed decisions about your marketing strategy, enabling you to focus on the most effective marketing activities and improve your overall marketing performance.
At Mountainise, we have a proven track record of helping businesses achieve great success through our market attribution reporting services. Contact us today to learn more about how we can help you prioritize your marketing activities and drive business growth.
Industry: Software CompanyÂ
Project Title:Â Attribution engine for visible and data lake
Hudl is a software company which was facing wrongful attribution and incomplete of pipelines to marketing assets and campaigns in the Salesforce.
We built customized attribution pipelines for the company based on their business model and marketing campaigns. We attributed their revenue based on several distribution touchpoints. In addition, we were also able to do detailed analysis of closed won deals which helped us in tracking changes within salesforce to understand the impact of every touchpoint on the pipelines. This gave the company a thorough understanding of the overall attribution.
A new marketing attribution campaign was built and thorough analysis was done, which allowed them to better comprehend their progress.
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