The team at Mountainise identified a lack of Business Intelligence (BI) and data structuring as the key problems in an initial bird’s eye view. An in-depth analysis revealed that there was no way to gauge market performance due to the absence of any tool that could access and analyze data.
Absence of data did not allow to present any analytical findings and provide detailed intelligence about the state of affairs. The most important element in getting the right type of Key Performance Indicators (KPI) is a properly built and structured database. Data Science can predict results more accurately and precisely eliminating the chance of human error completely.
If a web business is not tuned in to using the most contemporary technological solutions, then there is a problem. We proposed to create an effective (BI) strategy for them so the client would be able to make an informed decision on the basis of data. A review of the website was done to find nothing was structured properly. We started off with building and installing tracking through Google Tag Manager (GTM). In data-driven marketing the general rule of the thumb is- if it can’t measure it, then you can’t manage it. GTM helps to get clean and credible data. Installing GTM made it easy to add and update website tags – including conversion tracking, site analytics, and remarketing.
Firebase was used to gather mobile app analytics and craft amazing user experience by working on problems that arose in real-time because nothing compares to real-time data. It is the way of the future. Firebase sends new data as it is and when it’s updated. When a client saves a change to the data, all clients who are connected, receive the updated data almost instantly. This allowed to provide users with great user experience and building up a good rapport.
To enhance and improve the percentage of visitors who completed a goal on the website/ mobile applications, we applied Fullstory. FullStory is a breakthrough customer experience platform for the web. Every user event was recorded in real-time and consumer behavior was keenly observed to find where in the funnel users left or abandoned session. Once the problem areas were identified, solutions were provided to overcome them.
Finally, their SQL database was structured in a proper way. They needed daily reports regarding signups, traffic, clicks, and UX, and we gave them a fully automated business reporting through Google Data Studio. This allowed the client to have access to informational, easy-to-understand reports through data visualization along with providing useful information to understand the effectiveness of digital marketing efforts. Data Studio and Google Cloud Applications mechanized the processes to improve efficiency and increase returns, improve customer service, and speed up processes