IIFYM

IIFYM stands for "If It Fits Your Macros". IIFYM is a US-based diet coaching company, that helps its clients to lose weight without restricting their food choices. 

IIFYM2019-02-20T06:00:18+00:00

Project Description

which challenges you can face during digital marketing?

CHALLENGE

The problem IIFYM faced with their digital marketing was that their automation was not completely successful. It was not delivering and performing well enough. The automation plan was going awry and causing mismanagement of campaign triggers; which is when campaign A was supposed to trigger campaign B, it was also automatically triggering campaign C. This kind of automation had a poor impact on their digital marketing and the customer closing rate was dwindling.

APPROACH

When IIFYM consulted Mountainise for their automation problem, Mountainise started to work on a solution immediately. We started from scratch and focused on building new automation for the client. We migrated all the logic of the automation and moved it to another automation platform, Maropost. Maropost is used for email automation and not only it is an automation cloud but a complete marketing cloud that gives you detailed analytics as well. We then eliminated all the conflicts that were causing the campaigns to malfunction so they will work properly. And they did! Not just that we also provided IIFYM with e-commerce intelligent reporting and conversion rate optimization for micro-site users. We also helped them to improve their product so they could provide a better experience to their clients.

RESULTS

Based on the solution implemented by Mountainise, IIFYM saw a significant improvement in their return on investment as their conversion through automation increased up to 3.3% MOM.

Best Results

Our marketing automation turned into a nightmare but hats off to Muhammad and his team. Best of luck guys.

Meghan, IIFYM

Our Expertise

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WHY CHOOSE US?

  • When you are facing

  • Low sales?

  • High cost of customer acquisition?

  • Problem improving conversion rate optimization?

  • We can help you gain that competitive edge. Our premium benefits include:

  • We provide twice the better results in literally half the price!

  • We provide data-driven insights that can’t go wrong

  • We are technologically way ahead from the rest of digital agencies as we utilize AI technology for problem solving

SWEET DEAL! RIGHT?

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