Project Description

which challenges you can face during digital marketing?

CHALLENGE

The problem IIFYM faced with their digital marketing was that their automation was not completely successful. It was not delivering and performing well enough. The automation plan was going awry and causing mismanagement of campaign triggers; which is when campaign A was supposed to trigger campaign B, it was also automatically triggering campaign C. This kind of automation had a poor impact on their digital marketing and the customer closing rate was dwindling.

APPROACH

When IIFYM consulted Mountainise for their automation problem, Mountainise started to work on a solution immediately. We started from scratch and focused on building new automation for the client. We migrated all the logic of the automation and moved it to another automation platform, Maropost. Maropost is used for email automation and not only it is an automation cloud but a complete marketing cloud that gives you detailed analytics as well. We then eliminated all the conflicts that were causing the campaigns to malfunction so they will work properly. And they did! Not just that we also provided IIFYM with e-commerce intelligent reporting and conversion rate optimization for micro-site users. We also helped them to improve their product so they could provide a better experience to their clients.

RESULTS

Based on the solution implemented by Mountainise, IIFYM saw a significant improvement in their return on investment as their conversion through automation increased up to 3.3% MOM.

Best Results

Our marketing automation turned into a nightmare but hats off to Muhammad and his team. Best of luck guys.

Meghan, IIFYM

Our Expertise

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WHY CHOOSE US?

  • Are you facing

  • Low sales?

  • High customer acquisition cost?

  • Problems improving conversion rate optimization?

  • We can help you gain the competitive edge with our premium benefits that include:

  • Twice the performance at half the price

  • Data-driven insights that can’t go wrong

  • Problem solving capabilities rooted in cutting edge AI technology

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