Industry: Asana – SaaS
Project Title: Revenue Operations Optimization
Asana faced challenges with their omnichannel operations, resulting in lower revenue for the company.
Our RevOps team integrated all data from Google Ads into Salesforce through an API, creating separate campaigns on Salesforce to track the total spend for each campaign on Google Ads. We also captured the number of opportunities won within each campaign and computed their ROI.
By having all of the data in one place within Salesforce, Asana was able to more effectively track their revenue and report on the performance of each campaign. This enabled them to make more informed decisions about their marketing strategy and ultimately increase their revenue.
In summary, Mountainise was able to help Asana optimize their revenue operations and overcome challenges with their omnichannel operations by leveraging our expertise in RevOps.
By integrating data from Google Ads into Salesforce and creating separate campaigns, Asana could track and report on the performance of each campaign, leading to increased revenue and more significant success overall.
Incremental Attribution in Marketing
Marketing attribution would help you understand where exactly the conversion happened in the customer’s journey, allowing you to report your marketing methods easily. Wanna know more?