Industry: Software Development
Project Title: Implementing a Customer Data Platform to Prioritize Design Leads
Hudl, a software company, was struggling with incorrect attribution and incomplete pipelines linked to their marketing assets and campaigns in Salesforce.
At Mountainise, we developed tailor-made attribution pipelines for the company, taking into consideration their unique business model and marketing campaigns. We distributed their revenue based on several touchpoints throughout the customer journey. Furthermore, we carried out an in-depth analysis of successfully closed deals, allowing us to track changes within Salesforce and comprehend the influence of each touchpoint on the pipelines. This provided the company with a complete understanding of their overall attribution process.
We constructed a new marketing attribution campaign and conducted an exhaustive analysis, thereby enhancing the company’s understanding of their performance. This fresh perspective allowed them to make more informed decisions, leading to progress in their overall marketing strategy.