Our CDP software allows us to collect and store all types of customer data from various sources in one place. This makes it easier to access and analyze the data, allowing for more accurate insights.
To gain a comprehensive understanding of the customer journey, we organize the data and develop customer identities. This involves connecting anonymous raw data to customer profiles, allowing us to understand the customer better.
Mountainise connects the acquired data to all the platforms through which a business interacts with its customers. This allows for a more efficient and targeted approach to marketing.
Lastly, we use the data to gather valuable insights that can help a business pivot its strategy. By having all the information in one place, businesses can develop customer personas and only target the right segment of customers.
Industry: Software Development
Region: USA
Project Title: Implementing a Customer Data Platform to Prioritize Design Leads
Hudl, a software company, was struggling with incorrect attribution and incomplete pipelines linked to their marketing assets and campaigns in Salesforce.
At Mountainise, we developed tailor-made attribution pipelines for the company, taking into consideration their unique business model and marketing campaigns. We distributed their revenue based on several touchpoints throughout the customer journey. Furthermore, we carried out an in-depth analysis of successfully closed deals, allowing us to track changes within Salesforce and comprehend the influence of each touchpoint on the pipelines. This provided the company with a complete understanding of their overall attribution process.
We constructed a new marketing attribution campaign and conducted an exhaustive analysis, thereby enhancing the company’s understanding of their performance. This fresh perspective allowed them to make more informed decisions, leading to progress in their overall marketing strategy.
