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Industry: Educational Institute
Project Title: How To Enhance Filtered Data Extension in Salesforce Marketing Cloud
The university planned to send a newsletter to a specific group of students in June. Unfortunately, a technical issue arose with the filtered data extension that prevented the newsletter from being sent to the intended audience.
At first, we attempted to retrieve data in Marketing Cloud using SQL queries, but this approach was unsuccessful. After evaluating our options, we recommended integrating Marketing Cloud with our clients’ Salesforce CRM.
This enabled us to filter and retrieve data into Marketing Cloud efficiently. As a result, we could send targeted emails to a specific group of students successfully.
The university efficiently sent newsletter emails to students without experiencing any constraints, enabling them to send multiple emails as needed.