At one point or another, you must have compared two platforms for making online sales; Shopify vs. woocommerce. It is difficult for you to be on every platform and provide a smooth user experience.
If you are a small business, especially then there are individual decisions to be made.
Both Woocommerce and Shopify provide you with a suitable platform to build your business online. But it is sometimes difficult to choose as both platforms have different perks.
Below we will discuss the pros and cons of Woocommerce and Shopify. In this article we will compare for you two major platforms, so you can choose a better option for your business.
There are many other platform options available as well, but if you want to make the right choice, there are really only two options.
Perks of using Woocommerce for your Business
When the WordPress platform was initiated, it was mainly used for blogging, and later with Woocommerce, this site evolved into an e-commerce platform.
About 39% of all websites on the internet are made with WordPress.To put that into context, there are about 6 billion websites on the internet as of 2020 which means 2.34 billion websites are made on WordPress!
Why is WordPress so popular among people around the world? The primary perk of building a WordPress site is that it is not expensive. But hold that thought! Later we will investigate if it is true or not.
Other platforms for developing websites require technical knowledge of HTML or other programming languages. You do not need the technical knowledge of a programming language to use a WordPress website. Therefore, WordPress is comparatively more user friendly.
Woocommerce provides an open-source plugin to make the online shopping store more user friendly. Woocommerce plugin provides you with a variety of coded and ready to use plugins to ease your journey. These plugins can help you to create websites of your choice.
Another significant advantage of Woocommerce sites is that it tends to have a higher rank for their keywords. This ranking is possible as the plugins and tools within Woocommerce are updated continuously, ultimately increasing website ranking.
For example, the Yoast plugin can be used for both Woocommerce and WordPress. This plugin guides the business in the optimization of search engine content. It automatically updates, providing you with the latest suggestions.
So now we know that Woocommerce is convenient to use even for beginners without technical skills.
Perks of using Shopify for Your Online Business
From day one Shopify is the platform specifically designed and introduced for e-commerce. Therefore Shopify does have a slight edge regarding e-commerce platforms. Shopify stores provide you with various themes and options to enhance your page.
Other advantages include the fact that it is a secure site. You do not have to worry about the manual up-grading of web page security, as Shopify is doing it for you. Shopify monitors the unauthorized locations and has two-step verification steps to provide you with better protection for your webpage.
It is easier to build your site on Shopify. You don’t have to use various third-party plugins. You can find everything you require on the same platform.
Furthermore, you can build a sophisticated e-commerce page on Shopify within no time. There is no need for you to find a hosting provider for a Shopify store.
Shopify vs Woocommerce; Which to choose?
Now that you know the pros of using both Shopify vs Woocomerce. It is time to do some critical analysis to help you make the right decision.
Though it is easy to build your online store on both platforms, you must note that in Woocommerce, you are on your own. If you are stuck at any point on Woocommerce plugins, you have to figure it out on your own.
Whereas, in Shopify, there is a proper step by step guide to making your developing journey extremely easy and comfortable.
There are various Woocommerce plugins to customize your website, but if you use numerous plugins at once, there is a greater chance that it will slow your website down and hinder performance.
Shopify provides a more secure store than Woocommerce because you have to update security settings manually in the latter. As Woocommerce is accessible to upcoming businesses, it is accessible to hackers as well.
Therefore if you decide to build a Woocommerce website and store, keep an eye on its security.
On the other hand, Woocommerce is cheaper than Shopify. Plugins used within are not entirely free but not too expensive, so businesses with tight budgets will prefer Woocommerce.
Coming towards the end of the article and still can’t get one better option?
Keep calm; we have been saving the best critical analysis for last.
Payment Payment Payment…
Note that Shopify provides you with various incorporated payment options, for example, PayPal, Visa, and Mastercards. If Shopify is not available in your region or country, you may have to find other payment providers and Shopify deducts 2% fees for every transaction. Otherwise, Shopify does not deduct any fees.
On the other hand, Woocommerce multilingual payment plugins seem cheaper at first glance. However, most people do not realize that Woocommerce keeps around 2% to 2.5% cut for every transaction. So it is actually not that cheap!
It depends on the budget of your business and what choice you make. If in the initial stage you want a cheap gateway to the e-commerce world or your business is more blogging and content-oriented, then WordPress is right for you.
But if you are willing to invest for the long run, then Shopify is the best choice.
Shopify provides you with more themes for your shop and numerous incorporated payment options. It’s all rounded support system assures a live chat support system 24 hours a day. Up to date security system makes your online store less vulnerable to any anomalies.
More themes, more security, and a live chat support system 24 hours push Shopify into the lead.
Shopify provides you with an already-existing audience. It is easier for you to market the product in front of an available audience than to attract prospects on your own.
It may seem expensive, but with Shopify’s perks, it is a better option for retail businesses. Whereas Woocommerce is more suitable for a content-focused B2B business model.