One of the most recent advances in SEO is called schema markup. This new form of optimization is one of the most efficient but least-used SEO forms available today.
If you learned the concept and process of schema markup, you can use the Search Engine Result Pages (SERPs) to improve your website.
My goal in this article is to show you exactly how to start using schema markup on your website.
Next, let’s see what the schema markup is?
Schema markup is a code (semantic vocabulary) that you put on your website to help search engines deliver more informative results to users. If you’ve just used rich snippets, you will understand what the schema markup is all about.
Here is an example of a local business that has a markup on its event schedule page. The SERP input looks like this:
The schema markup directed the SERP to show a schedule of upcoming hotel events. It is incredibly beneficial for the customer.
Here are a few details about the schema markup:
Schema tells the search engines what the information means, not just what it says.
Obviously, the information on your website which you indexed is returned to the search results. But with the schema markup, some of that content is indexed and returned differently. Why is that?
Since the markup tells the search engine what the content means. For instance, let’s say that the word “Muhammad Jalil” appears in an article. The search engine sees that and creates a SERP entry with “Muhammad Jalil” But if I put the correct schema markup around the name “Muhammad Jalil,” I’ve told the search engine that “Muhammad Jalil” is the author of the post, not just a few random terms. The search engine then produces results that provide better details for the user looking for “Muhammad Jalil.”
Schema.org describes this way:
Many webmasters are familiar with the HTML tags in their pages. Usually, HTML tags tell the browser how to display the information on the tag. For example, < h1 > Mountainise</h1 > tells the browser to display the text string “Mountainise” in the format of heading 1. Furthermore, the HTML tag doesn’t provide any detail about what the text string “Mountainise” means. May refer to a highly popular 3D movie, or may refer to a type of profile image — and that can make it more difficult for search engines to show relevant content to the user intelligently.
Schema markup uses a unique semantic vocabulary in a micro-data format.
You don’t have to learn any new coding skills. HTML is still used for web pages with markup. The only difference is that you apply pieces of schema.org vocabulary to your HTML microdata.
Schema.org, the website for schema markup, was developed by a joint team from Google, Bing, and Yahoo.
Generally, it is an agreed set of code markers that tell the big search engines what to do with the data on your website that you have.
The Schema markup has been created for users.
When a website has schema markup in their webiste, users can see in the SERPs what the website is all about, where it is, what it is doing, how much it costs, and a lot of other items. Several people have calling schema markup as “Your virtual business card.”
It is a user-focused update. Search engines exist for users to access the information they need. The Schema Markup is doing exactly that.
Secondly, let’s understand why this is so important.
Schema Markup helps your website rank better for all types of content. There’s a schema markup for every kind of content.
- Local business
- TV episodes and rating
- Book Reviews
- Software Applications
There are hundreds of markup types — from toy stores to medical dosing schedules. If you have any kind of data on your website, there is a good chance that it will have an associated item scope and item type.
Websites that use schema markup will rank better in the SERPs than companies that are without schema markup. One study found that sites with schema markup, rank an average of four positions higher in the SERPs than those without a markup scheme. Although it’s not completely clear whether this top result is due to the markup or on its own, there is some connection.
Right now, one-third of Google’s search results contain rich snippets, like a schema markup. Moreover, according to new studies, less than one-third of websites use schema markup.
In other words, millions of websites are missing from a significant source of SEO success. If you use schema markup, the majority of your competition will automatically have a leg up.
Thirdly, let’s see how to use the schema markup on your website.
Now, let’s think about using schema markup. Your goal is to get a better rating, look better, and do better in the SERPs and front of users.
Schema Markup will help your website to rank better in search results. Follow these steps.
- Go to Google’s Structured Data Markup Helper
2.Select the type of data you want to markup
There are a variety of options listed. The list is not exhaustive. In the example below, I will use “Articles” as it is one of the most common types of content.
- Paste the URL of the page or article that you want to markup.
When you just have HTML, you should paste it instead. Then press the “Start Tagging” button.
The page will load in the markup tool and provide you with a workspace for the next step of the markup — tag objects. You can see your web page in the left pane and the details in the right pane.
- Highlight and pick the kinds of content that need to label.
Because this content is an article, I must highlight the name of the post to add the “Name” markup. Once I finish highlighting, I choose “Name” from the toolbar.
When I select the name will add automatically in the right-hand tool.
- Continue to add the markup items.
Using the list of data items as a reference and highlight the other things in your article to link them to the list of markups. You’re probably not going to be able to tag every item in the list. Only add what you can do.
- Build an HTML file.
When you have done, click “Create HTML.”
On the following page, you will see the HTML of your page with the relevant microdata inserted in the selected places.
- Add schema markup to your website.
Next, you will go to your CMS (or source code if you are not using a CMS) and add the highlighted snippets to the appropriate places. Find the yellow markers on the scroll bar to find the markup code for the schema.
A simple alternative is downloading an automatic HTML file and copying/pasting it to your CMS or source code.
When you click “finish,” it will show several next steps to perform.
- Using the Structured Data Testing Tool to find out what your website looks like with an integrated markup.
Rather than analyzing a published web page, I’m going to analyze the code that the tool has created for me and that I’ve downloaded.
When the code is pasted, I press “Run.” The check tool shows me what the article would look like in Google Search Results:
Additionally, I can inspect any markup element, for instance, article, page, person, etc.
If necessary, I can edit the HTML directly in the testing tool to update the schema and preview results again.
Tips for using schema markup.
Find the schemes that are most commonly used.
Schema.org provides a list of the most common types of schema markings. You may visit the Schemas Organization page to see this list. Check out the standards that are best suited for your company.
Find all of the schema types you need.
As I described earlier, there are a multitude of markup forms. Visit the Type Hierarchy to get the full list. This master list provides several available types of markup.
The more you markup, the better.
Schema.org’s instructions clearly explain, “The more items you mark, the better you will get results.” As you begin to grasp the wide variety of item types, you begin to see how much you can mark on your web page.
Keep in mind, however, the disclaimer: “You should only markup content visible to people who visit the web page and not content in hidden div’s or other hidden page elements.”
Schema Markup for the present and the future
As simple as the schema markup is to be implemented, it’s surprising how few businesses and websites have to get an advantage from it.
Schema Markup is one of those SEO innovations that are likely to be with us for a long time. It’s time to learn and apply the necessary microdata to boost your search results. Doing it right away will put you ahead of the curve, giving you a leg to the competition.