Each business and website owner dreams of Google ranking on the number one spot.
The reasons are clear: to hit the top spot (or even one of the top three places). The goal is pretty simple, to increase traffic to your site, visibility, and increased revenues to push your company ahead of the competition.
However, high Google rankings occur with the right strategy and tactics. Even the most skilled and knowledgeable marketers are struggling to get the top spot.
So, how can a regular business owner hope to accomplish this achievement?
Although there is are many ways to rank high on Google rankings, this post will look at the secret recipes that everyone can use to improve their websites for more top Google rankings significantly.
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1. Go for a niche
A part of SEO ‘s success is understanding the competitive market. As a small business owner, you don’t want to compete with massive corporations that have almost limitless marketing budgets.
Although there’s always a possibility that you can outstrip them, but you ‘re more likely to end up wasting your money and effort.
That’s why it’s so important to get a niche. Here’s what I mean by this: instead of competing with big corporations for highly common (and typically more general) keywords, dig down to become a “big fish in a small pond.”
Keep in mind that this also means changing your business’s focus from more general to more specific goods or services.
For instance, instead of offering all “general home renovation services,” you can consider specializing in ” bathroom products ” or “custom kitchen renovation.”These more common keyword phrases are likely to be much easier to rank, which means you can start google ranking that much faster.
2. Use realistic keywords
Everyone can get the top spot in Google if they’re using the right keywords.
For instance, if we optimized the “Blue Wubbie Nubbie Doll” page, we might be able to catch the top stop in a couple of days. But (and it’s a major one, though), would I want to rank for this phrase?
Probably not, even its not a real product.
My point is this: it’s easy to rank if you select keywords that are obscure enough. Of course, we don’t want to rank for unknown keywords. We want to rank the keywords that people are searching on google. Specific queries that someone has entered in their browser.
Using tools like Google’s Keyword Planner or KeywordTool.io, look for relevant keywords with a decent number of searches, but with little competition.
Once your website has a bit more authority and you rank for several simpler keywords, you can always move on to more competitive keywords to give you more traffic.
3. Optimize each piece of content with your keywords
When you’ve “searched niche” and have selected some simpler keywords, it’s time to use those keywords in strategic positions on your website. While you certainly don’t want to overuse your keywords.
It ‘s essential to use them in various ways within your content. Most notably, concentrate on using the following in your:
- URL: For instance, use www.yoursite.com/sh8xks6.htm instead of www.yoursite.com/your-keywords-here.
- Title tag.
- Heading: H1, H2, etc.
- Alt image tags and picture captions should use as appropriate.
- All of your content.
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Keep in mind that Google (and your readers) favor specific content that does a better job of covering the topic at hand.
So, while it’s essential to use your keywords somewhere in your content, it’s no substitute for writing longer, more in-depth content that does justice to the given topic.
4. Add lots of content to your website
According to the Content Marketing Institute, 88 percent of B2B companies are now using content marketing as part of their overall marketing strategy.
It includes the use of a wide range of content such as blog posts, newsletters, webinars, infographics, videos, etc.
If you want to get top Google rankings, you must regularly add new content to your site. But don’t just add content for the sake of content; add valuable, high-quality content that brings value to your customers and prospects.
The content will help you to boost your google rankings in two key ways.
Firstly, more content means more keywords and, therefore, more opportunities for Google to retrieve your site in the search results.
Secondly, the more material you have, the more links you usually have.
Additionally, getting a lot of content helps get users to stay on the site longer. Win! Win-win!
5. Get links to your pages
Links continue to play a critical role in SEO matters.
In reality, according to Moz ‘s 2019 search engine ranking Factors report, inbound links are the single most crucial element in achieving high Google rankings.
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Some of the techniques that you may use to gain links to your web include:
- Adding a profile to local business directories and review sites like Yelp, TripAdvisor, and Google My Business.
- Guest posting to famous sites in your niche. Also, if you don’t get a follow-up link in your post or profile, it will enhanced exposure that makes it worthwhile.
- Creating evergreen content that other writers and journalists would like to connect to (e.g., how-to posts, tutorials, guides, etc.)
- Look for broken links on industry websites, and ask them to replace them with links to your web.
- Getting free PR (and references and links) from HARO.
There are surely many hurdles to get a # 1 ranking on Google. However, targeting the right keywords and markets will greatly improve your chances.
Follow this up by developing and supporting lots of well-optimized content, and you’re good to go! Those top Google rankings will have happened much earlier than you thought.